webdesignandseo

3 Ways To Optimize Your Website for Search Engines

Thu, 02 Dec 2021 22:30:03 GMT

Do you want to attract more customers to your website? Of course, you do! When most business owners are asked about the greatest approach to increase website traffic, they almost invariably mention SEO. Yes, there are other methods such as social media and referrals, but none are as powerful as search engines.

The issue is that companies compete with each other to obtain certain keywords particular to their industry, and they also lack the resources necessary to create content that connects with both the existing and future customers. Given how quickly the SEO landscape changes , this sure is a serious problem.

It’s difficult. It’s hard. It’s confusing!

Luckily, several strategies to improve your website offer excellent potential to increase website traffic and conversions. Here’s a few of them you can follow:

Analyze and Optimize

A single piece of data may not reveal much on its own, but patterns emerge when you gather a large amount of data. If a small number of visitors come to your site and don’t click on the CTA, it might be okay. But if most potential customers ignore your CTA, you may need to re-evaluate things a bit. Google Search Control traffic data and user behaviour reports help to provide a clear picture.

Analyze certain trends in the data. Look for pages that get a lot of traffic and have high conversion rates. Understand the success of that page and replicate it for your whole site to see the difference.

Finding The Right Keywords

A few years back, you could select a keyword at random, make a 300-word article, and rank for that the next day. That is no longer the case for SEO. Go for tools that help you discover relevant keywords for your business. Consider why your customers would look for a particular keyword and what they hope to find about it. widget

Optimize For Mobiles

You should prioritize mobile friendliness for your website, as it may enable you to achieve higher rankings on Search Engine Result Pages (SERPs). The easiest approach is a responsive design. You’ll need a site that’s easy to navigate and search, with useful internal links and related information. These are all of the things that keep people coming back to your website and wanting to learn more.

Are you hungry for more? Head on over to Customer Contact Solutions to get the website of your dreams made just for you. Our SEO agency and website design company in London ON offers custom-made web designing services for your website to flourish. Contact us for premium services in Toronto and London, Ontario.

Web Designing in 2021: What Has Changed?

Wed, 01 Dec 2021 17:45:04 GMT

Everything around us is changing, and technology is no stranger to that. It’s evolving at a breakneck speed, and we usually can’t keep up with it. As a result, unique web design trends emerge every year, and 2021 hasn’t been an exception. Though some trends have been consistent for many years, if you want your website to remain at the top of the game, you can’t only focus on them.

You must keep up with the most recent web design developments and know prior years’ trends. Several new trends in the web designing world emerge annually, yet most of them lose that significance and fade away quickly. Let’s look at a few that will most likely stay for the coming future.

Dark Mode

The dark/night mode function isn’t something new since it was already available for many years on YouTube, Instagram, and other well-known sites for a long time. Dark mode adaption on websites that previously didn’t have this feature is a trend in 2021. There are numerous advantages of using dark mode.

Firstly, it lowers eye strain which is a major issue for most of us, as we’re glued to the screen, whether it is for our work or to relax and watch Netflix. This increases our screen time. It also provides a modern and sleek look, which is why many people opt to use it. It makes it easier to highlight specific areas.

3D Is Everywhere

For several years, 3D design features have captivated both the users and the designers. As AR and VR technology gain traction, this trend will cement itself in the coming years. Combining these techniques to generate hyper-realistic 3D visuals that take over the entire user’s screen is a brilliant idea.

This creates a great combination of user experience and user interface, allowing businesses to make their websites more appealing. This encourages potential customers to stay longer, resulting in a higher average session time. Users are drawn to such graphics because they blur the lines between virtual life and reality.

There are two different types of 3D technology that are being implemented:

· Static 3D Graphics that utilize static 3D models with realistic fluid patterns, shapes, and colours. Meanwhile, keeping all the other design elements basic gives the entire website layout a sleek and balanced look.

· Interactive 3D effects: This has already made a big impact in the gaming and health care sector. It’s expected to be used in many other industries such as publishing, e-commerce, real estate, and marketing.

Augmented Reality

AR has been common knowledge since the 90’s when it was implemented to aid airplane pilot navigation. With the introduction of devices and games such as Pokémon Go , it’s quickly gaining traction and expanding into the realm of web designing. AR is already improving user experience on cellphones and desktops, like allowing customers to choose products by using webcams and phone cameras in e-commerce.

For example, “virtual dressing rooms” are set up for the ultimate user experience in the fashion industry. That is the benefit of AR as it provides a potential 360 experience, which desktop computers can’t replicate.

Want to have the same benefits for your website? A web designing company in Toronto can help. Reach out to Custom Contact Solutions and let our web designing service experts transform your website to a new and fresher look.

On-Page vs. Off-Page SEO: What’s the Difference?

Tue, 30 Nov 2021 17:45:04 GMT

SEO Strategies

SEO has been regarded as an important aspect of making an impact on attracting potential consumers to a website. But due to the common misconceptions about SEO, it’s deemed one of the most misunderstood areas of digital marketing. SEO strategy is divided into two crucial parts: on-page and off-page SEO. If you work on only one of the two, then say bye-bye to your ranking on the first or even second page of Google.

There’s no denying that a successful SEO strategy includes both on-page and off-page elements. The question isn’t whether you should have an on-page or off-page design—it’s how much effort and time should go into each strategy. Both play a significant part in increasing your website’s visibility. This would lead to an increase in organic traffic.

On-Page SEO

On-page/on-site SEO refers to all the tactics used to improve the visibility of a web page you’re seeking to rank. Simply put, this strategy helps in altering a site’s content to appeal to both people and search engine crawlers. This includes but is not limited to meta-titles and descriptions, headers, alt-text, optimised pictures, etc.

This strategy entails a variety of tactics that improve your website’s user experience (UX). It makes it simpler for search engine bots to access your material and, as a result, boost your chances of scoring higher on the SERPs (search engine research pages). If you want to keep or increase your ranks, you’ll need to examine and edit your pages regularly and optimise those using data from Google Analytics.

Note: On-page SEO is the only aspect you have full control over regarding SEO design.

A recent survey detected that on-page elements, such as meta-descriptions and titles, have been ranked first in the important factors affecting search rankings. We’d say it’s pretty significant since the estimate came up to be 32.8% .

Off-Page SEO

The actions undertaken outside of your site that have a lasting impression on the search engine results are referred to as off-page SEO. You don’t have as much control over this. These include backlink building, brand mentions, increasing interaction, and social media sharing.

One of the important aspects of off-page SEO design is link building. This can be done in various ways, such as marketing, forum participation, guest blogging, and comment threads. Link building is one of the top three ranking signals considered by Google when ranking sites is concerned. Because backlinks are a strong boost and endorsement from someone outside of your website, indicating that they believe your material is significant enough to be linked to.

Both strategies are equally important to get high rankings on search engines.

Need help boosting your SEO rankings? Let our SEO experts at Custom Contact Solutions take care of it. Contact us for the optimum web designing services to help you create a custom website catering to all your needs.

Top SEO Trends to Drive in Traffic in 2021

Mon, 29 Nov 2021 05:40:35 GMT

There is no doubt that SEO or Search Engine Optimization is an important tool to help you make a better impact in the busy online struggle. But if you’re not using it in the right manner, then it’s all for naught. Every day, Google receives an estimated 3.5 billion searches . However, just 0.78% of searchers go on to explore and click something on the second google page.

To obtain organic visitors, you must rank on page one of the SERP or Search Engine Results Page. This is where SEO comes in, which is always changing according to the various trends. Let’s go over a few of them.

Need For Speed

User experience (UX) statistics can’t be overlooked, with Google adopting Core Web Vitals as a ranking consideration in 2021. Loading, Visual Consistency, and Interactive Content are three main SEO measures that all boil down to one particular thing—page speed. These factors determine how quickly the website loads, how quickly it becomes interactive, and how consistent and stable it is while loading.

The user experience should be incorporated into your SEO strategy. It locks in your website’s efficiency and position ahead of the forthcoming algorithm upgrade. It also helps boost UX and conversion rate.

All SEO Is Mobile SEO

As most searches are made on cellular devices, ensuring that your website or content runs well on mobile devices should remain a priority. Your desktop rating will be great if you’re only optimising for computers and not for phones, but your mobile ranking will be horrible. According to SEO experts, focusing on mobile SEO is critical , and it will only be more so in the future.

The main thing to keep in mind when it comes to mobile UX is to put the user first. The key to a successful design is simplicity. Also, customize the information and components of your website depending on your user base. If you’ve been working on meeting the bare minimum to be labelled as mobile-friendly, then 2021 is the year to switch your attention to improving the user’s experience.

Change and Adapt

Take note of what’s changing while you focus on SERP. Inserting ten blue links with URL adding a title tag isn’t going to suffice anymore. Every day, Google conducts A/B tests. If you want to maintain a competitive edge, you must adapt rapidly when Google makes changes. Even though featured snippets (FS) are still very new to Google, they’re already testing if adding a second FS increases engagement. You must apply that knowledge to your design and content approach. If Google is doing it, you should too!

Local SEO

Local SEO has grown considerably in recent years. This means that people are increasingly using keywords such as “near me”. Google has recently begun to prioritize local news in its search results. For companies to improve their ranking, they should put extra emphasis on local SEO

Want to stay on top of the SEO game? Look no further. Our SEO experts at Custom Care Solutions will ensure that all your SEO needs are met. Contact us for the best web designing services in London and Toronto, Ontario.

3 Reasons You Should Order Your Food Online

Fri, 26 Nov 2021 21:00:03 GMT

We’re digital people living a digital life! We’re bound to be attracted to the latest technology and services that solve our problems in the most convenient method. The fast-food industry occupying a $28 billion market size has been estimated to have a market share of $27 billion in Canada. People have been opting to get their hunger needs satisfied most easily—through online ordering!

Ordering food online has become the only secure way to experience the mouthwatering dishes of well-known restaurants that may not be situated near us. Let’s take a look at some of the perks of purchasing meals online:

Smooth Ordering Process

Previously, people used to place orders online over the phone or go through a drive-through for take-out. This mostly ended with there being a chance of someone screwing up the order and lunch being ruined. These certainly aren’t the ideal ways to order meals from restaurants, particularly for those with hectic lives. This is why people opted for online ordering. Through it, you can order something while sitting in a meeting without missing out or disrupting anyone.

The most beneficial aspect of buying food online is the seamless process. From the consumer’s point of view, they have the option of ordering food online at any time and location as they please. This saves money and time that would otherwise be spent travelling for picking up meals. Customers also have the option to re-order their favourite order in the most convenient and hassle-free way possible.

Minimal Interaction

Since the pandemic, reduced human contact, as well as social distancing, has been highly encouraged. People who have limited interaction with others are better able to protect themselves and others against the virus. Ordering online allows minimal touch and even contactless delivery, allowing customers to enjoy their favourite meal without fear of contracting or spreading the virus.

Having food delivered to your door will almost certainly remain popular during consumers’ busy days. Also, sending a favourite meal to a special someone is a gift they look forward to–no matter wherever they might be.

More Bang For Your Buck

Who doesn’t like more perks and benefits? All these can be provided with the help of ordering food online. Firstly, several food ordering apps and services provide appealing deals that will not keep the present customers pleased but also help attract potential new ones.

Giving appealing promos helps drum up more sales and please customers, whether the online ordering is in-house through your website or a third-party provider.

Customers benefit from online ordering since it gives them access to practically infinite eating alternatives and allows them to explore places and cuisines they may not have known about previously.

Don’t want to disappoint your loyal customers? Upgrade your web design with the help of Custom Care Solutions . We provide website design services that are perfect for your online business. Contact us for the custom web design in Toronto and London, Ontario.

Difficulties People Face While Ordering Food Online

Thu, 25 Nov 2021 07:29:46 GMT

In the second half of 2020, about 4.2 million Canadians purchased meals online at least once a week, with 39% of them being ordered via food delivery apps. While the meal delivery demand has increased, the issues that come with it have increased as well. Following are some of the most typical issues consumers have when getting their online food delivery.

The Ordering Process

Before COVID could even have a chance of disrupting our daily lifestyle, people always opted for online delivery services as it was one of the most convenient methods to have food come to our doorstep. However, there are still websites being built without keeping the consumer in mind. Making it tough to even locate the ‘Menu’ button in the app! Sometimes there’s lots of data available while other times there is a scarcity of it.

To make the ordering experience as seamless as possible, we must ensure availability across all platforms—websites, social media, and mobile applications. Maintain a clean and simple design with a few steps while checking out.

Late Delivery Time

The most common complaint lodged by the customers was delayed order delivery which is reported by 50% of the customers surveyed. Some of the explanations given by delivery workers when asked about late arrival were:

· The driver was lost as they were not able to find the correct place

· The driver was advised to take the longer route

· The driver had to deliver another order at the same time

Many consumers were also irritated by having to give delivery personnel instructions despite having already given the proper address in the app. Using route optimization is a super-efficient way to this issue. A software adopting delivery routing solves the vehicle route issues by creating well-optimized routes that save the delivery person’s driving time while also providing them with the most accurate direction from one location to another.

Customer Service

Customers will want to contact the business, whether it’s regarding delivery delays, unsatisfactory food, payment problems, or general complaints and inquiries. When conversing with a customer over any social media app or website, always use kind and positive words and tone. Ensure the customer service team is prepared to answer a wide range of questions and is ready to deal with any difficult circumstances.

The barrier of communication between the business and consumer can be overcome by getting a multi-stop route planner. This allows customers to follow along with the delivery plan from the customer portal. This will help customers get their queries easily answered. Many website design companies employ a customer alert and notification tool that alerts customers when their meal is ready for delivery or near their area.

Want to give your customers a happy meal and perfect service? Reach out to Custom Care Solutions for the optimum web designing services for your online food delivery services . Contact us for custom web designing in London, Ontario.

3 Website Development Tools You Should Know About

Sat, 13 Nov 2021 06:45:02 GMT

In today’s era when online shopping is increasing , you must create a stunning website that can attract clients. Every day thousands of websites are created, but not many become popular. This is because of the lack of creativity and bad design decisions.

To attract more traffic to your website, you must use website development tools. Here are three tools you should know about.

Always Use Canva!

Did you know our brain processes images 60,000 times faster than text ? Surprising, right? This is why you should focus on creating stellar pictures to attract customers. However, clicking and editing awesome pictures isn’t easy, which is why we recommend you to use Canva, which is an online platform where you can make top-quality pictures easily.

Even with the user-friendly nature of Canva, not many people succeed in creating top-quality pictures. If that’s the case with you too, you must hire a web design agency that can make your website and add stunning pictures too.

Create Top-Notch Content And Don’t Forget To Grammarly It!

Adding stunning pictures without excellent content is useless as it won't have any direction and won't generate any traffic.

With your content, you’d want people to remember your website and tell about it to different people too. So, how do you do it? Firstly you’ll need an excellent writer to create engaging content. But creating content isn’t enough as you need to make small tweaks to your text and check for grammatical errors to ensure your website meets professional standards.

Catching grammatical errors requires extensive knowledge, but what if we tell you there’s an easy way? You can use Grammarly to edit your text and even change the tone of your content as per your customers. If you’ve got a real estate or a law firm, you can choose a formal tone, whereas if you’ve got a restaurant or an online store, it's better to use a casual tone. The slight changes in tone can make or break your business and help you get ahead of your competitors.

It's no secret that content is king when it comes to digital marketing, but writing top-notch content isn't everyone’s forte, which is why we recommend you focus on your business and let website designing experts handle the content for you.

Don’t Forget SEO!

Your website development is incomplete without an SEO campaign. No matter how engaging the content is and eye-pleasing your pictures are, it’ll all be useless if you aren’t able to rank the website on Google. You can research for keywords, and analyze Google page results yourself, which may take you a lifetime, or hire SEO experts to do it all for you, the choice is yours.

Hire A Web Design Agency In Toronto!

Even with all the tools and resources, it can be challenging for you to create a spectacular website, which is why you should hire website design experts . Visit Customer Contact Solutions to get your website designed by our experts at affordable rates.

We’ve got multiple web designing packages to cater to a wide range of clients. Apart from web designing, we’re also known for our Search Engine Optimization (SEO) strategies. Our SEO experts can help you rank higher on Google and other search engines.

How To Boost Your Restaurant’s Sales In 2021?

Wed, 10 Nov 2021 22:30:03 GMT

The COVID-19 pandemic has had a devastating impact on restaurants in Canada. During the peak of the pandemic, it was estimated that 60% of restaurants would close . However, we’ve got some good news for you. With the decreasing COVID-19 cases , it's expected that the food industry will make a comeback soon.

If you’re also looking for ways to boost your restaurant’s sales, here are some tips and tricks for you.

Create A Website For Your Restaurant

It's no secret that many people prefer to order food online than to visit restaurants. It's better to create a website where your customers can easily order the food from the comfort of their homes.

You can connect with online food platform companies, but the problem with using their services is that you’ve got to pay hefty commissions. This is why we recommend you create your own website as it’ll save your commission costs and give you the freedom to change the website as per your liking.

Frequently Post On Google My Business

Google My Business has been a real game-changer for the e-commerce world. If you’re frequently updating your restaurant’s information on Google My Business, it can help you increase your reach and make your firm more visible on Google.

Start An SEO Campaign

Have you developed a stunning website for your restaurant? Congratulations are in order. But the work doesn’t end here. Creating a website doesn’t mean you’ll magically get an influx of customers.

To attract clients, you need to start focusing on Search Engine Optimization (SEO). You can start by researching keywords and trying to find backlinks. You can also create top-class content for your website to pull organic traffic.

We understand that managing an SEO campaign and handling your restaurant together can be overwhelming, which is why we recommend you hire SEO experts to optimize your website and make it rank higher on Google.

Hire A Web Design Agency To Custom Build Your Restaurant’s Website

From high-quality pictures of your food to a user-friendly order process, your restaurant’s website needs to have all the tools to ensure it attracts traffic.

Visit Customer Contact Solutions today and let our web designing experts create the ultimate website for your restaurant . We’ve been in this industry since 2006, and we’ve made restaurant websites for a wide range of food franchises.

We’re known for creating a flexible menu and payment options to make your customer’s online food order experience smoother. Our SEO experts make sure that your firm ranks on the first pages of Google to help you get ahead of your competition.

Reach out to us today for more information.

How To Start An Online Food Business In 2021?

Tue, 09 Nov 2021 22:30:04 GMT

The days are gone when you’d have to rent a shop for your food business. You can cook food at your home, create a website, and voila, you’ve got your food business up and running.

Starting an online food business is always an exciting prospect, but it can also become a nightmare if you don’t do things the right way. With the COVID-19 cases decreasing and the Canadian food industry stabilizing, this might be the best time to dive into the food industry.

If you’re looking to start a successful online food firm, reading this blog will surely help you.

Decide Your Budget

Analyzing what your budget is before starting a food business can help you make objective decisions. If you’re on a tight budget, you can even start cooking food from your kitchen, and if you’ve got some money up your sleeves, you can get a shared commercial kitchen, also known as a cloud kitchen .

Make a list of all the expenses you’ll make, including kitchen rent, food material, labour, delivery, and website creation costs. Once you’ve divided the money on the basic costs, you can spread the budget on improving quality standards.

Don’t Opt For Commission Based Food Platforms

Tired of seeing your bank accounts draining due to hefty commissions to food platforms ? It's no secret that these food platforms exploit online restaurants, which is why you mustn’t go for them in the first place.

Yes, you might get a slow start and minimal profits at the start, but once you establish your brand name, you can expect your profits to increase.

Make An Excellent Website

Without a top-class website with an efficient food ordering system, your food restaurant can’t survive for long in the cutthroat food industry. You need to create a user-friendly website, which has a flexible menu and multiple payment options.

If you don’t know how to make a website, it's better to hire a web design agency to create the website for you and help you generate traffic.

Hire Web Design Agency And SEO Experts For Your Online Restaurant!

No matter how delicious your food is, it won't sell online if it isn't visible to your audience., it's better to hire SEO experts from Customer Contact Solutions today who can help you improve your brand name. We offer a wide range of SEO services, from content marketing to keyword research to attract potential customers.

If you aren't happy with your existing website, we can design a new website with a food ordering system for you. Our experts know all the tips and tricks that can help your restaurant stand out in the online food industry.

Get in touch with us today for more details.

Website Designing: How Difficult Is It?

Mon, 08 Nov 2021 21:45:02 GMT

Did you know e-commerce sales revenue increased to 29.9 billion dollars in 2021 ? With the increase in popularity of online stores , this increase in revenue doesn’t come as a surprise. If your firm’s physical sales are stagnant, it's time for you to dive into the e-commerce world.

The first step to joining the online market space is to create a spectacular website that your clients can use to order your goods. Your website is a virtual place where you and your customers can interact, so you’d want it to be the best.

However, designing a website can be a challenge, especially if you don’t have the expertise. Continue reading to find out how difficult website designing is.

Creating A Website’s Interface Is Always A Challenge

Website designing is an art, and it can take several years for you to master it. You’ll have to learn proper computer languages and several tricks to design an exquisite website interface. This is why we recommend you hire a web design agency to make the website for you.

Designing Top Notch Pictures Can Be A Hassle

Taking pictures and then editing them requires extreme expertise and creativity. You’ll have to learn applications like Adobe Photoshop or Canva to create stunning graphics for your website. If you feel like you won't be able to deliver, it's better to hire web design experts to do the job for you.

Creating Engaging Content Is Difficult

Content is crucial for your firm’s digital marketing . No matter how cool your website looks, it’ll always be incomplete without value-adding content. Your content can help you connect with your customers, and it can provide them with useful information, allowing them to make the purchase.

If you want to connect with your clients through your content, you’d want to make it more relatable and use a casual tone. A slight mismatch in your content can make you lose hundreds of customers, which is why you must hire professionals to write the content for you.

Hire A Website Designing Company In Toronto Or London, Ontario!

Even though website designing is extremely difficult, that shouldn’t deter you from making a website, as an online store can skyrocket your firm’s sales. An excellent solution for you would be to hire a web design agency to make the website for you.

Visit Customer Contact Solutions today to hire professionals who can design your website from scratch. We’ve been working in the web designing industry since 2006, and due to our high standards, we’ve been voted the top web design company in Toronto for the past five years.

Apart from web designing, we have a team of SEO experts that can create staunch SEO strategies to generate traffic for your firm’s website.

You can reach out to us here for more details.

3 Ways To Create An Effective SEO Strategy

Fri, 05 Nov 2021 10:15:02 GMT

Have you made an awesome website, but you still lack visitors? If you think there’s a problem with your product, you might be wrong. The lack of visitors to your website may be because your website isn't optimized with Google’s algorithm.

You can wait for an eternity to make your brand name online, but if you want a shortcut to fame and want your sales revenue to increase, it's time for you to build an SEO strategy. Luckily, in this blog, we’ll tell you all about it.

Find The Keywords

The first rule of thumb to start any SEO campaign is to find keywords. Imagine yourself as a customer and think about what you’ll search for when you visit the website. Make a list of the words you find, and use them as your keywords.

If you don’t have the time for proper keyword research , you can take help from online keyword generators that can automatically find the keywords for you. However, these keywords won't be as effective as the ones you find with adequate research, which is why it's better to hire SEO experts to research for you.

Content Content Content!

Digital marketing in today’s era is all about the right content. If you want your SEO strategy to work, you need to make engaging content. From blogs, articles to press releases, and social media posts, your firm’s content should not only be uploaded on your website but also third-party websites.

Many rookie content writers don’t use keywords in their content, which prevents it from being visible to the target market. Adding keywords doesn’t mean you stuff your content pieces with them.

Analyze First Page Results

If you’re confused about how to kickstart your SEO strategy, an excellent way for you is to analyze your competitors that end up on the first page of Google. Open up their websites, think about what they’re doing right, and try to replicate it.

You can also hire SEO experts that can analyze your competitor's website and help you get ahead of them.

Hire SEO Experts To Increase Traffic To Your Website

Trying to increase your website’s traffic by applying numerous SEO strategies but still can't find any success? Even though you might be using all the right SEO strategies, you might be applying them in the wrong way, which is why it's time to hire SEO experts from Contact Customer Solutions to get your firm’s website back on track.

We’ve got several packages to cater to a wide clientele base, and we’ve developed an SEO dashboard to provide real-time SEO statistics.

You can reach out to us here for more details.

All You Need To Know About Website Designing

Thu, 04 Nov 2021 08:35:54 GMT

In today’s era, where firms are looking to shift their businesses online , website design has become more crucial than ever. You can get ahead of your competitors by designing a website before them and stamping your authority in the online market space.

But creating a website from scratch isn't as easy as it sounds. There are many factors that you need to consider before designing a website. Keep reading to find out the basics of website designing.

Understand User Experience (UX)

The User Experience (UX) is a process in your website designing journey about how you present your website to your clients. From choosing vibrant colour schemes to the overall layout, you need to focus on it all when designing your website.

Learn All About User Interface (UI)

A website is usually created by coding using different computer languages like Javascript, Python , and many more. But a normal consumer never sees this code because of a mechanism known as the user interface. The UI of any website puts a mask on the codes and shows a presentable outlook to the viewer.

If you’re designing a website, you must ensure that the UI is easy to use and the navigational options in the website are easily accessible.

Whether you need to design UI or UX, it can take you a lifetime if you don’t know the technicalities, which is why we recommend you hire a web design company to do all the work for you.

Hire A Website Designing Company In Toronto Or London, Ontario!

Apart from web designing, we have a team of SEO experts that can create staunch SEO strategies to generate traffic for your firm’s website.

You can reach out to us here for more details.

What is Organic Web Traffic and How to Boost It

Fri, 29 Oct 2021 06:45:02 GMT

When users enter data in the search box of a search engine, there are a lot of results presented that include organic as well as paid search results. The paid search results are typically denoted with the symbol ‘Ad’ to set them apart from organic search results.

When a user browses a website by clicking on any organic search results, it’ll be recorded in Google Analytics under organic search traffic.

Organic traffic on your website is more valuable as compared to paid traffic. It comprises 51% of all other forms of traffic and generates 40% of revenue through conversions and lead generation. Therefore, marketers should focus more on ways to boost the organic reach of the brand.

Here’s a breakdown of things you can do to boost organic web traffic:

Discover Unfunctional Site Pages

Those site pages that contain non-performing content don’t help the business grow and achieve its marketing strategy goals. It doesn’t drive organic traffic to the site or increase conversions.

The major reason why experts emphasize high-quality content is because poor quality content consumes most of the crawl budget.

The search engine’s crawl budget is limited and if the irrelevant site pages take most of the crawl time, the search engine usually abandons the site leaving behind any good part of the site.

Make sure to locate unfunctional site pages that hold no importance. This will allow search engines to invest more on quality content and the website’s more important pages.

Insert Keywords Efficiently

Regularly update your keywords to keep them relevant to the marketing trends. Even the most well-planned keyword strategy has some loopholes in it.

However, you can add and subtract keywords, especially after a new product launch. This will give you a new opportunity to promote your brand.

A professional web design agency or an SEO expert has the knowledge to incorporate keywords efficiently into new opportunities for content creation.

This will not only boost organic web traffic, but it’ll also enhance brand visibility.

Start Blogging

Blogging is one of the most cost-effective, fast, and simple ways to boost organic web traffic. It allows you to insert authentic and valuable information, internal links, keywords, etc. All those elements help with SEO ranking.

Blogs offer solution-oriented content to visitors which increases the chance of conversions and referrals. It boosts brand recognition and positioning.

Keep in mind that blogging will only be beneficial if it offers relevant information which the customer wants. Avoid using a sales pitch because if your products and services aren’t useful to visitors, they’ll fail to boost organic web traffic.

If you’re in search of high-quality website design and SEO services , reach out to us at Customer Contact Solutions . We are a professional web design agency in Toronto, operating since 2006. Our team is famous for its expertise, dedication, and attention to detail.

3 Critical Website Success Metrics You Should Know

Thu, 28 Oct 2021 06:30:03 GMT

Just building a responsive and engaging website doesn’t guarantee success. You need to regularly evaluate the success metrics to assess whether you’re progressing or not.

If the results aren’t satisfactory, you’ll be aware of what’s lacking and you can adjust your website accordingly.

However, measuring your website’s success through Google Analytics involves data and analytics which can be complex to understand so here’s a guide that can come in handy.

Check the Number of Visitors

One of the most prominent success measures is your website’s number of visitors. Make sure to check the number of visitors and their sources on a monthly basis.

Evaluate the time when there’s a spike or a decrease in traffic. Go through the timeline wherever you see an increase to understand the reason behind it and similarly, evaluate when there’s a huge drop-off in visitors.

After evaluation, you can remake strategies to make your website work at optimal efficiency. This will help your brand remain sustainable and while maintaining sales.

Besides that, don’t forget to check where your visitors are coming from. Did they approach you through Google organic search, referral link, or social media? This will help you put in extra effort towards those channels that bring the highest conversion rate.

Bounce Rate

In addition to the knowledge of your website’s trends and insights, keep an eye on its bounce rate as well.

Bounce rate is the percentage of visitors that exit the website right after checking out the landing page.

This usually includes those visitors that accidentally landed on your site by clicking an external link, but it also includes those customers that leave your site after one glance.

Therefore, you need to figure out and understand the reason behind visitors spending time on your website or leaving instantly. If the bounce rate has suddenly risen, check whether any update or minor change has caused it to happen and if a quick fix can solve it.

Moreover, examine the sources of visitors that show the highest bounce rate. This can help you focus on the sources that drive potential buyers to your site.

Average Time on Page

How many of the visitors make it to the checkout? How many abandon the cart? How many only stay for few minutes? All this data can offer valuable consumer insights.

For instance, if your objective is that visitors must watch the 2 minutes lengthy informative video on your site and the metrics show that visitors are leaving within a minute.

This shows that your objective isn’t met and that you might make changes to make the video more engaging or appealing.

If you’re looking for a reliable and affordable web design agency in Toronto, reach out to Customer Contact Solutions . Our professional team has been serving the industry since 2006 and is known to be London’s best website design company due to our expertise, dedication, and attention to detail when it comes to website design and SEO services . Contact us now!

Web Marketing—A Complete Strategy Guide

Wed, 27 Oct 2021 06:30:02 GMT

Web marketing is all about promoting your business online in a cost-effective way. It allows you to reach out to your potential customers more efficiently.

Before investing money in web marketing, make sure you’re aware of its strategies. Evaluate all the strategies that can work out for your business and then choose the one that’ll generate the most leads for your brand.

To make sure you make an informed decision, here’s a guide for you that’ll help explain few types of web marketing strategies and their outcomes.

(SEO) Search Engine Optimization

Search engine optimization commonly referred to as SEO help brands rank at the top of search results pages across various search engines.

SEO ranking has an impact on a website’s conversion rates. SEO strategies involve building various aspects of the website according to Google’s requirements so that it can help search engines understand them better.

The on-page factors of SEO include the website’s structure, functionality, and content, whereas off-page factors involve external links, social shares, etc.

(SEM) Search Engine Marketing

Like SEO is all about organic search, SEM or search engine marketing is related to paid search. For instance, using Pay Per Click ads to generate high traffic on websites.

Previously, search engine marketing was an umbrella term used for both paid search and SEO. But as time passed by, the digital marketing industry started using SEM exclusively for paid search.

(PPC) Pay Per Call or Pay Per Click

PPC marketing also involves two types of web marketing strategies, social marketing, and paid search. It includes ads that are posted across social media platforms and search engines. However, the brand must pay every time a visitor clicks their ad.

The most used paid search platforms are Google AdWords, Bing Ads, and Yahoo. Paid search marketing also involves remarketing, social advertising, and retargeting customers.

The social media platforms that are used to display ads comprises, Facebook, Instagram, and Twitter, etc.

Although paid search restricts the impact of organic reach, most companies prefer spending their marketing budget on PPC strategies because it helps boost sales and awareness rather quickly.

Content Marketing

If you think content marketing is only about writing, you’re mistaken. It’s the creation and placement of valuable, authentic, and relevant content that’s essential to communicate the brand’s message to customers.

Content marketing strategies encompass customer solutions instead of a sales pitch. Content can be in the form of blogs, infographics, videos, social media posts, podcasts, etc.

Moreover, almost all web marketing strategies like social media marketing, SEO, email marketing, PPC, etc., rely on high-quality content to excel.

If you’re looking for a reliable and professional web design company in London, Ontario, connect to Customer Contact Solutions . Our team has years of experience in this industry and can offer expert website design and SEO services to customers. Contact us now! With our knowledge, dedication, and expertise, we’ve managed to become London’s premier web design company.

4 Key Characteristics of an Attractive Website Design

Mon, 25 Oct 2021 05:53:06 GMT

Although there are many pre-made templates available in the market that can help with creating a website easily, standing out in a competitive business market requires a unique website that can capture consumers’ interests.

A website is essential to create awareness and generate more sales for the brand. However, not all websites classify as good and boost conversions so here’s a list of all those characteristics that should be incorporated while building a website.

Efficiently Designed & Functional

Your website is the foundation of branding. It represents your products or services and the brand name. Therefore, it’s crucial to build a website that is visually appealing, user-friendly, and professional-looking.

Keep in mind to not cluster layouts, colors, graphics, and effects because consumers mostly look for simplicity and avoid websites that are over the top. Instead, add premium-quality graphics and a well-designed logo that’s simple and appealing to look at.

Make sure your brand message is easily conveyed to your target market and the website is 100% functional, otherwise your bounce rate will eventually increase. The website’s CTA, loading time, etc., should all be top-notch.

Broken pages, longer loading times, and poorly built websites can drive potential customers away and leave a negative impression.

User-Friendly

In this fast-paced world, consumers want instant gratification and are usually in a hurry. Therefore, your website should be highly responsive and offer solution-oriented information.

Make sure that you hire a professional web design agency that has the knowledge and understanding of UX (user experience). Well-designed UX can help customers understand the brand message quickly and allow them to stay longer on the website.

Make navigation easier and the website’s design hierarchy clearer. Use uncluttered layouts and exciting visual cues to develop consumer interest as soon as they start browsing your site.

Mobile Responsive Design

One of the major characteristics of a well-designed website is its mobile responsive design. Most customers browse websites through their mobile phones and if the user experience isn’t convenient on the mobile like it is on the desktop, it’ll make consumers lose their interest.

Creating a mobile responsive website design will not only give your brand a competitive edge, but it’ll also offer customer satisfaction and boost conversion rate.

Authentic Content

Content is king and that’s a no-brainer. Authentic and engaging content not only increase SEO rankings but also increases traffic on your site.

Since visitors’ attention span is short, only authentic, relevant, and solution-oriented content will attract them. Regularly update the content on your website and social media so that it’s in sync with market trends and consumer demands.

If you’re looking for a reliable web design company in London, Ontario, connect with Customer Contact Solutions . We’ve been in this industry since 2006 and offer expert website design and SEO services . Contact us now!New Paragraph

How to Choose a Reliable Website Design Company in 2021

Fri, 15 Oct 2021 06:00:06 GMT

Since the pandemic has changed major aspects of life, it has also compelled the culture of in-store shopping to evolve. The rise of e-commerce has significantly increased the demand for responsive and user-friendly websites.

If you’re building a website from scratch or want to revamp your outdated one, make sure you hire a professional website design company. To help you distinguish between who’s right for you and who isn’t, here’s a guide.

Does the Web Design Agency Know How to Boost Conversions?

At times, the web design agency only knows the basics. It’s easier to refine the main areas of the website, but an e-commerce website requires extra knowledge, expertise, and attention to detail to properly function.

It’s a critical task in which only experience website designers can excel. Therefore, an ideal web design agency must know how to drive traffic to the site and increase the conversion rate along with building an appealing site.

Does the Web Design Agency Have the Required Experience?

Make sure you check customer reviews or web design agency’s portfolio before taking them onboard. A website design company must have the experience required to build an effective website.

An agency with years of knowledge and experience in the industry will offer unmatched results. They would know the ins and outs of creating a responsive website that can be evolved with ever-changing market trends.

Whereas a new agency wouldn’t have a deep understanding of customers’ needs and the solutions to problems. Their insufficient experience can cause your entire investment to go down the drain.

Does the Web Design Agency Have a Loyal Clientele?

A highly reputed website design company has a loyal clientele that vouches for their quality of service. Taking such valuable recommendations usually work out in your favour.

New business owners who need a solid kick start and a sturdy online presence should only put their trust in agencies that have a satisfied customer base.

If you can’t meet their previous clients personally, keep in mind to always go through their online reviews and check out whether they deliver what they preach. This will help you choose a website design company that’s worth investing in.

Did You Communicate Your Expectations?

Lastly, make sure you communicate your expectations with the web design agency before finalizing the deal. There’s a possibility that they might not have the expertise for something you asked for.

Although a professional agency can deliver a wide range of services, if you have custom web design requirements, keep in mind to check whether the agency can fulfil those requirements. You can even ask them to give you a demo.

If you’re looking for a consistent and affordable web design company in London, Ontario, connect to Customer Contact Solutions . We’ve been in this industry since 2006 and have been declared as London’s best web design company due to our team's knowledge, dedication, expertise, and attention to detail when it comes to website design and SEO services .

Why is Content the Main Driver of Success For Your Website?

Wed, 13 Oct 2021 05:49:00 GMT

Only focusing on the visual components of the site won’t make a brand successful. You must have authentic and engaging content to increase traffic on your site and boost its search engine ranking.

Here’s a guide for you to make sure you don’t ignore the importance of content while making the website design visually exciting.

Information

Content on the website includes information that’s used to boost the search engine ranking of your site. Keep in mind to put up valuable content that includes all the data that’s required to rank high on search engines.

Make sure you regularly optimize your website to actively communicate your brand’s purpose with the search engine. This will allow customers to find your products or service at the top of search results.

Customers are always on the lookout for a solution so you must display solution-oriented content instead of a sales pitch. Revolve the content around the benefits offered by your products and services that are relevant to customers. This will also help with increasing conversions.

Internal Links

Content allows you to add internal links to your site. An internal link includes the link to a relevant page on your site that offers additional useful information to customers.

Moreover, search engines are also on the hunt for internal links while crawling on the website. Search engines index pages on your website with the help of internal links. Therefore, they’re useful to be recognized and indexed by search engines more easily.

Keywords

Content includes keywords that help boost your online presence. Your content must utilize a keyword strategy to place your website on the top of search results.

They are those words that are typically searched online while browsing for products and services that are relevant to your brand.

However, make sure that the keywords used on one page are different from the ones on the previous page. Content is the ideal way to insert keywords in a relevant and natural way.

Calls To Action (CTA)

Content also provides users with the opportunity to add CTAs (calls to action). A call to action is an icon that allows users to click on them for direct action. For instance, icons on the website such as add to cart, contact us, leave a review, request a quote, download a PDF, email us, subscribe to us, and much more!

If the user clicks on any one of the icons, it’ll help them land directly on the desired page. CTA’s help promotes user-friendly navigation, which in turn increases conversions.

Content is typically referred to as the king of marketing. It doesn't only boost search engine ranking but also drives potential buyers to your website and enhance user experience.

If you’re looking for a reliable web design company in London, Ontario, connect to Customer Contact Solutions . We’ve been in this industry since 2006 and have been declared as London’s best web design company for six years in a row. Our team offers expert website design and SEO services . Contact us now!

How to Improve Your Website’s Google Ranking: 7 Essential Boosts

Wed, 22 Sep 2021 17:00:07 GMT

Improving your website ranking boosts your online visibility and directly impacts your revenue. Here are ten easy techniques to boost your Google search ranking at no cost.

1. Create excellent SEO-friendly content.

One of the most effective techniques to boost visitors and enhance your search ranking is to have high-quality site content.

In a particular blog post about page performance, Google stated that having quality content on a website is more essential for ranking than page performance. Ensure your material is error-free, rich in the keyword, mobile-friendly, and tailored to your target audience's specific demands.

2. Increase the number of backlinks.

One of the most strongly loaded Google ranking variables is backlinks. Links from strong sites to your website content demonstrate your website's authority, drive visitors, and increase your search rating.

3. Boost the speed of your website.

Due to one of the important metrics in Google's latest standard web important improvement is load speed; it's a good way to ensure your website is super fast to increase your search ranking and to create a nice UX.

4. Make use of the H1 and H2 header tags.

Headers do not only make your website content more legible and understandable for users and search engines but there is a clear connection between utilizing header tags in your content body and Search engine rank.

5. Make your images as optimized as possible.

Improving your image quality is essential for increasing your website's speed and paving the way for Google to recognize the page's image.

Ensure all of the images on your website are compressed, have meaningful filenames, and contain alternative text.

6. Repair any broken links.

Standard links are one of the finest methods to increase traffic and build your website's authority, but links that show a 404 error are bad for your search ranking and your customer experience.

7. Optimize your site for local searches.

People are increasingly utilizing their mobile phones to look for businesses that are not too far from them.

Activate your Google My Business profile, create pertinent information in Google Posts, and boost your identity online with outstanding customer reviews to boost your odds of appearing in related local searches.

Do you know you can improve your website ranking on Google easily without spending more than your budget?

UX and UI: How They Work Together in a Web Design?

Mon, 20 Sep 2021 16:00:07 GMT

You invest most of your time and attention into managing your small business as a small business owner. Work experience, marketing, bookkeeping, sales, strategy, management, and even customer service are all aspects of responsibilities for most business owners.

Both UI and UX design are two crucial web design disciplines that you should know about. They may appear alike, but they are not interchangeable. They're one-of-a-kind and add to many aspects of the entire design – as well as the way your website drives visitors through the sales funnel.

This article is going to give you a well-detailed explanation of how UX and UI work together in a web design.

How do UX and UI work together in web design?

Your website is an online portfolio for most small business owners that reveal more information about your company, its beliefs and viewpoints, and your goods and services. Did you know, though, that a quality website design accounts for up to 70% of the credibility of your website?

UX and UI are both intertwined disciplines of website design with a common goal in mind, paving the road for a spectacular final product. Both UI and UX are related parts of website design, with one being insufficient without the other.

It's critical to represent these areas as diverse corporate functions when it comes to their distinctions.

What is User Experience?

UX (User Experience) is a data-driven forecast of how a client should feel while visiting your website while UI (User Interface) considers the patterns of design and even the smallest of aspects.

What is the Difference?

Furthermore, UI design is concerned with making the layout pleasing and engaging while UX design is concerned with ease of use. UX deals mainly with feeling or an idea that guarantees a website's responsiveness and general basis. UI, on the other hand, refers to the tools, technical information, elements, and digital interfaces that are directly related to the process of design.

User Experience (UX) is a branch of website design that combines critical thinking and reasoning to comprehend and organize a user's interactions with systems, goods, and services. User Experience design is similar to a house blueprint in that it considers how to make it easier for people to enter and exit.

The UI design of your website influences how simple it is for a user to accomplish their goals. The decorations, paint, and small elements that convey the feel of home are similar to UI design.

You can contact Customer Contact Solution for your website design.

5 Time-Saving Small Business Website Tips

Fri, 17 Sep 2021 18:00:02 GMT

People who own or work in a small business understand the amount of effort they need to put in to execute a range of everyday activities, ranging from financial management to personnel management and customer service. These activities shouldn't consume much of your time to keep your website in good shape.

Here are some time-saving small business website tips.

1. Collaborate with experienced developers

The internet is a dynamic environment that is always changing. New tools and techniques for improving the functioning of a website are always being developed, which is fascinating and valuable to your company.

Entrusting jobs to another contractor will save your company time and money in the long term. It also gives you access to a team of professionals who can offer you the knowledge and experience you need.

2. Make use of automation software

One of the most useful time-saving solutions for businesses is automation software.

The time saved by using the program on everyday activities can be used to concentrate on more essential and complicated jobs.

Automation tools can assist a firm in a variety of ways, including:

- Creating large-scale media innovations.

- Repeated marketing and website tasks are eliminated.

- Coming up with content ideas

- Analytics tracking

- Making your marketing efforts more automated.

3. Employ the services of an SEO consultant.

As previously stated, being current with SEO methods promote the growth of your company. Consult an SEO expert or agency to ensure you're always on top of the current SEO trends . From developing and implementing SEO methods to evaluating and recommending how to increase the ranking of your website, SEO consultants can help.

4. Develop a content strategy and stick to it.

If you want your website to keep running smoothly, you must concentrate on generating great content and prevent the frequent content marketing errors that might jeopardize your chances of success.

A content strategy is also essential for business owners because it gives a structure for developing fresh material to improve draw customers, search rankings, and convert leads.

5. Prevent potential issues before they arise.

Users will have a more engaging, straightforward, and delightful experience if the user experience of your website is outstanding. This will increase the number of sales.

If you need a time-saving small business website, contact Customer Contact Solution.

7 Essential Website Design Trends to Follow in 2021

Thu, 16 Sep 2021 18:00:03 GMT

You have the opportunity to surpass the expectation of your visitors while creating a website. Nowadays, the internet is overflowing with a lot of content; therefore there is a need for your website to stand out to attract visitors.

Most importantly, it must entice them to use your content. Regardless of your profession, you must adhere to the basic web design standards to make it user-friendly and aesthetic.

The year 2021 has also delivered with it some incredible web design trends.

Let’s check out some essential website trends to follow in 2021

1. Using Videos as Design Elements

Videos can now be used in the website design in different and exciting ways to make the website more interactive and appealing to your target audience.

2. Organic Forms

Organic forms can be used to break up the sections of a website without using sharp lines. Furthermore, organic forms can be used well in the background.

3. Illustrations in three dimensions

The distinction between virtual worlds and reality is unclear. In 2D space, the effects of 3D and techniques are good examples of this in practice. Designers are experimenting with every aspect of 3D, from graphics and animations to scenes composed of pictures and elements.

4. Use the Dark Mode

One of the most trendy web designs for 2021 is dark mode. It is popular because it provides a low-contrast app or software that's easy to navigate in low-light conditions. It also assists you in highlighting a specific content category.

5. Scrolling Modifications

The way people interact with web pages has already changed as a result of the scrolling modifications. With the modiﬁcation of horizontal scrolling and scroll telling, this latest trend tends to stand out in 2021.

6. Animations with a Parallax Effect

The optical illusion of parallax is something we see all the time. On the pages of the website, the parallax effect appears to be both strange and genuine.

7. Light Colors

Do you want your users to keep flowing on your website?

Some web designers use subdued colors to create simple designs. Furthermore, these colors have a more natural and beautiful feel to them.

If you need a company that can help you achieve the trendy website design trends, CUSTOM CONTACT SOLUTIONS is the best option for you. Get in touch with them today! New Paragraph

Reasons You Need to Have a Mobile-Responsive Website Design

Wed, 15 Sep 2021 06:18:29 GMT

Research shows that Canada's mobile using population will surpass 33 million by 2025. So it makes sense if most online businesses are leaning toward mobile-responsive web design for their websites.

Great customer experience will never cease to be one of the most significant factors that determine the success of a business. With more and more users accessing online businesses via smartphones, it's crucial that businesses make their websites mobile-friendly so their customers' experience is enhanced, leading to increased sales.

Let's check out the reasons why you need to have a mobile-responsive website design

Increased use of mobile devices

To provide a constant display of vital information, your website must be designed to adjust to different screen sizes. Don't forget that your website is generally the initial point of contact for customers with your business, so make sure it instils trust right away.

Enhanced user experience

If your web design is not compatible with multiple devices, it might frustrate the customers and prompt them to leave your website and look for something else. Therefore, it is advisable to optimize the user experience by incorporating a mobile-responsive design.

Search Engine Optimization (SEO)

Almost 61% of the US search engine searches are made on mobile phones. If your web design has a mobile-friendly interface, it will improve it's ranking on the search engine and will help you derive more sales.

Speed

In this age of instant gratification, clients are more restless than ever. Keep in mind that just a second's delay in loading can lead to a drop in conversion rates. Mobile responsive web design helps you create a website that's compatible with Google's recommended 'less than 2 seconds loading time for a full page'. This helps bring new customers to your online business and retain the old ones.

The rise of social media platforms

The rise of social media platforms has played a huge role in increasing mobile users worldwide. This has given rise to social media marketing, with brands and businesses becoming more mobile-friendly. Hence, it's best to get in touch with an experienced web design agency to help you build or redesign a mobile-responsive website design. The SEO experts and web designers at Custom Contact Solutions have been doing this for years. For reliable website design services in London, Ontario. Get in touch with us .

How to Choose the Right Website Design Agency

Mon, 13 Sep 2021 05:58:46 GMT

E-commerce has seen accelerated growth amid the global pandemic, so it only makes sense if mooore and more businesses are going online and looking to design their website.

However, deciding which website agency is suitable for your brand can be tough if you're considering a website redesign or developing a website from scratch.

It's difficult to determine who to trust with your project and how to distinguish the experts from the unskilled, or even fraudulent, businesses.

A website design can sometimes be expensive, and choosing the wrong web design agency might have devastating financial consequences for your company.

Here's what you should consider before hiring a web design agency for your online business:

Is the agency familiar with clients and conversions?

It's quite easy to get stuck in the finer points of your website design, but if you're in the e-commerce industry, there are more crucial things to consider. The ideal website agency should be able to mix a smooth and attractive appearance with conversion-friendly components to attract more traffic to your website.

Does the agency have adequate experience?

Before you hire a web design agency, make sure they have been doing this for a while. It's crucial that you collaborate with a web design service with ample experience, as they come backed with years of knowledge and understanding of the field and the changing market trends. An inexperienced web design agency might have a unique vision, but their lack of experience might make it difficult to execute it efficiently, costing you a lot of money.

Does the agency have satisfied customers?

For individuals wishing to create an online brand or a highly advanced website that requires ongoing upkeep and growth, a web design agency with a satisfied customer base is your best option.

Check for online reviews and see if the web design service actually delivers on their promise. This will help you determine if the service is worth your time and money.

Ask for a demo

A successful design agency in today's day and age should be able to provide a full range of website design services.

If you have a detailed list of needs, find out how well the website agency can address them by requesting a demo.

Are you searching for the right website design agency for your new online business in London, ON? CUSTOM CONTACT SOLUTIONS is the best website design agency you can entrust your project with. Book an appointment today!New Paragraph

3 Factors That Separate a Good Website from a Bad One

Fri, 05 Mar 2021 13:00:05 GMT

Take a look at this website:

And now, take a look at this website:

They are clearly two different websites, but cater to more or less a similar audience—both websites are businesses that have to do with edibles/food as products/services. Think about it, which of these websites are you likelier to order juice from?

If your answer is the second, then we can explain why:

What’s Wrong with the First Website?

The first website has some standout characteristics, of course: it has the business number displayed clearly on one end, and you can tell the content creators did do a good job of trying to make a clever slogan: Pennyjuice—it makes cents.

However, that’s where the good ends and the bad begins. The website:

Uses two very bright, very jarring colors in one frame that are not pleasing to the eye.
Uses a bright font in childish colors—and has the RAINBOWS OF EXCITING FLAVORS part pasted onto a white surface, and then included in the main frame. That makes it three jarring colors.
The font is difficult to read and off-putting. Moreover, it can also be hurtful to look at for people with weak eyesight or eye problems.
Self-describes themselves as a “leader” in childcare juice—and superlatives are always a bad idea when you’re trying to establish yourself as a reputable business.
Uses an image that is very obviously a stock photo—and a poor quality one at that.

What Works for the Second Website

The second website, on the other hand, has none of those problems:

It has clear, readable font in one color that makes it legible and readable.
It does not make any grand claims in the superlative.
Uses a clean design.
Has an easy, accessible navigation system and a menu that is very visible.

What Makes a Good Website Design?

On the basis of this comparison, we can surmise that a good website design:

Has clean interface
Uses a font that is easy to make out and read
Uses good-quality photos
Is easy for the customer to use
Has no clutter, and does not have multiple jarring fonts or colors to make it painful to the eye

Does not look lazy—if you look at the first website, then you can see how it has only four rectangle boxes that are passed off as design. The image, however bad, has not been edited using a tool such as Photoshop to make it look more at home.

Like the Second Website Design?

Now you, too, can ask the creators of that website design to design your website for you.Reach out to Customer Contact Solutions to discuss a website for your Ontario-based business.

Benefits of an Online Food Ordering System

Thu, 04 Mar 2021 13:00:03 GMT

If there’s one way to make sure your customers can get your food as soon as they craveit, it’s via an online food ordering system.

Anyone, Anytime, Anywhere

The biggest benefit of having an online food ordering system, of course, is the high chance of sales shooting up. The pandemic was a good enough example of this: restaurants and food services that had online services had a better time coping with the lockdown compared with businesses that operated only physically.

With an online food ordering system, the customer has the benefit of browsing through your menu without having to be physically present at the premises. They can do it as they binge-watch Netflix, when they recline on a sofa, or when they’re in bed—all prime times for hunger pangs and cravings.

Why it Works

If we go the traditional route, a customer will either be expected to drop in at your restaurant or call to place an order. While feasible, it is also a chore. For example, with calls, you need to have a support team on board that can answer customers immediately.

Having an online food ordering system cuts costs as well as the hassle. You’ll already have a delivery system in place—all you need is a digital medium to regulate your orders.

Works for the Customer—Works for You

A common misconception is thinking that an online food ordering system works only in favor of the customers—that is absolutely untrue. Sure, it helps the customer—and we have explained how—but that isn’t to say that you don’t equally benefit from it.

For instance, you get to:

Receive more orders more readily and more easily
Have a digital system crunch data regarding any orders that the customers are placing with you, and that in turn helps you assess what from your menu is most popular among customers
Interact directly with customers and have access to their reviews, both of which you can use to improve your ratings, service, products, and performance
Expand your customer base by using website SEO and tapping into new target markets, breaking into new niches
Inform your customers directly about any promotions or new products without waiting for them to show up one day at your restaurant

And that is only the tip of the iceberg—but we’re sure you get the gist of it.

Website Design Services in Ontario

If you have a food business in Ontario and want to develop an online food system for your customers, get in touch with us , at Customer Contact Solutions , today.

Image SEO Tips to Leverage Your Restaurant’s Google Rating

Wed, 03 Mar 2021 13:00:06 GMT

A website is to customers what a book is to kindergarteners: if it doesn’t have good photos, it might as well not exist.

But does yours have good photos?

Choosing Stock Photos

If you are starting off with a budget that’s not too high, find refuge in sites such as Shutterstock for images. The thing about stock photo websites is that people often don’t know how to select the right stock photo—because not all of them are good.

Look, for examples, at these photos:

These are all stock photos, and will work for any website that wants to use photos and not pay for them—but these are photos that screamI am a stock photo. One look at them is enough to tell you that they are picked from a website that provides royalty-free photos.

Besides, they aren’t the best in terms of quality either. We wouldn’t suggest you use any of these photos—and especially not the one with the kid who looks like he’s planning to kill you.

Instead, check these photos out:

Picked from the same website as the bad-quality stock photos, these photos are very obviously better in quality, look refined, and aren’t generic.

Now, you might be asking yourself if Google can really tell the difference between a good-quality stock photo and a bad one. The answer is no, it can’t—but people can. If the visitors on your website find you using half-baked (pun intended) photos that look like absolutely no effort was put into their selection, they won’t return to your website.

That will, in turn, affect your web traffic, and lower web traffic tells Google that something on your website isn’t working. The algorithm might not be able to tell just what it is—but it’s bad for SEO all the same.

Do Your Own Photography

Sure, websites like Shutterstock will let you buy good quality stock photos—but at the end of the day, they’re stock photos. Dozens of other websites will have the same photos, such as:

This is a classic example of a photo that tells the customers it’s not from your restaurant. And while you might find better photos to use, such as,

there’s a reason we’re telling you to do your own photography, and it’s this: it’s not your restaurant. Imagine selling customers something on your website, and they expect that from you. However, when they arrive, the reality is completely different.

This leads to negative reviews, accusations of false advertising and scams, and more.

And you don’t even need much for photography: all you need is a good camera, a macro lens, tripod, a reflector, good lighting, and a proper setting.

Image SEO for Your Website

As far as the image SEO for the website for your restaurant goes, you should always reach out to a reliable website design company in your local area. If you’re in Ontario, Canada, reach out to Customer Contact Solutions today .

3 Restaurant Website Redesign Strategies to Attract More Customers

Tue, 02 Feb 2021 13:00:04 GMT

The days of relying solely on good word of mouth and physical marketing techniques are long gone, and they’re never coming back. Ensuring that their online presence evolves and grows with them is now a must for restaurants of all sizes.

Maybe you’re an experienced restaurant owner who feels like the website for their establishment isn’t performing to its full potential. Or perhaps you’re a beginner who wants to upgrade the starter website that was launched in a hurry to coincide with the opening of your first café.

Whatever your reasons for wanting to redesign your restaurant website, these are the strategies you should remember:

1. Keep Your Brand Consistent

Similar to how you keep your eatery’s theme in mind while choosing its furnishings and décor,remember that a website is an extension of your business and should be treated as such. From colour palettes to fonts, from menu design to graphics, make sure that every element gives off an accurate, consistent idea of your restaurant.

A website for an upscale French café, for example, would look inconsistent and jarring if it featured loud colours and comical fonts.

2. Make the Most of Social Media

The constantly connected era we live in gives businesses, particularly restaurants, a great opportunity to connect personally with their customers.

Your website should not only feature your content from major social media platforms prominently, but it should also make it easy for visitors to share your content on their feeds.

Incentivize the process by offering limited-time discounts and other small goodies (free coffee, anyone?) to people who follow you on social media and share your posts & images with their own followers.

3. Understand the Importance of Mobile Optimization

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Best Practices for Restaurant Website Design for 2021

Mon, 01 Feb 2021 09:30:06 GMT

The restaurant industry has had a particularly tough time in 2020 due to the coronavirus pandemic. With people still staying indoors and not going out unless necessary, it has become more important than ever for restaurants to have great websites for retaining existing customers, as well as bringing in new business.

Whether you’re a seasoned restaurant owner who was forced to rethink your online presence due to the COVID-19 pandemic, or you’re a newcomer to the industry who’s in the early stages of opening your own eatery, these are the best practices to follow for a terrific restaurant website:

1. Put the Most Relevant Information First

If a first-time customer is going to order food from your website, they need to have easy access to your menu, contact info,location and food ordering page. Over time, customers will save your contact details and memorize their favourites from your menu, but they should always be able to find this information easily.

2. Pay Attention to the Visuals

A picture is worth a thousand words, so high-quality photos of your dishes will draw attention and whet appetites.

Have your food professionally photographed for your website, and remember to work with a food stylist when you do. It’s their job to make food look as irresistible as possible.

3. Include the Right Words

Knowledge is power, and now more than ever, knowing what’s going into their food helps people feel empowered by their choices.

A brief description of each item on your menu, accompanied by the ingredients and relevant nutritional information can go a long way in boosting customers’ confidence in your restaurant. It’s also important to keep all information—from price changes to new or discontinued items on the menu—updated!

4. Optimize it for Mobile Devices

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New Year’s Resolution Ideas for Restaurant Owners

Thu, 28 Jan 2021 09:21:41 GMT

After nearly two months of parties, festivities and dinners, people often start the New Year with a resolution to eat healthier. This goes hand in hand with the popular resolution of losing weight. When you combine that with the effects of the coronavirus pandemic, it all adds up to a particularly slow time of year for restaurant owners.

However, there is also an opportunity to be seized here. While we’d all rather forget 2020, you can take the lessons you learned from to work on your own resolutions. Here a few good ideas to get you started:

1. Simplify Your Menu New Title

Keeping your dine-in menu small and manageable is a good practice, but it becomes even more important when your customers are stuck indoors. When people are already stressed and doing everything from work to personal time at home,you don’t want to overwhelm them with too many options.

Since most restaurants are operating through delivery and takeaway, focus more on preparing and promoting menu items that won’t be spoiled in transport.

2. Create (or Redo) Your Restaurant Website

Since eating ‘out’ has shifted to deliveries and takeaways, an up-to-date and effective restaurant website has become more important than ever.

A website that only does the bare minimum with placeholder text still visible here and there is annoying. If that sounds familiar, take the time to revamp your website, or have a new one built from scratch. Make sure that it is optimized for mobile devices for maximum accessibility.

3. Implement A New Food Ordering System

While it’s true that third party delivery platforms can improve visibility and increase sales, they can also bring potential customers closer to the competition. Worse, they charge a hefty percentage from each transaction.

Ask yourself if reduced profits and the loss of potential customers are prices you’re comfortable with. If not, these first few months of the year are the perfect time to move to an online food delivery system that puts you in direct contact with your customers.

At Customer Contact Solutions, our 15 years of experience as one of the most trusted web design companies in London, Ontario enable us to offer dependable website design and SEO services to business owners.

We also provide full-service restaurant menu ordering software , online food ordering systems and online food delivery systems that have helped restaurant owners save over $1,000,000 in third party commissions.

Why Is It Necessary to Have a Mobile-Friendly Website in 2020?

Tue, 03 Nov 2020 07:32:48 GMT

In today's competitive online market, businesses need to remain updated with the latest trends to stay on top of the competition. These trends are mostly driven by technology but also highly dependent on consumer behaviors. Modern users prefer websites that readily available for quick access; therefore, mobile-friendly websites have become crucial for success.

You must make efforts to make your website more user-friendly for mobile users. Still not sold on the idea that mobile-optimization is essential for business websites? Here are some reasons why it's necessary to have a mobile-friendly website in 2020 that might change your mind.

Increase in Mobile Users

Mobile usage in Canada is highly popular. Around one-third of online traffic in the Great White North is generated through mobile devices. It's expected that more than 50 percent of web traffic will come from mobile users in the coming years. People like to browse the internet from their handheld devices rather than sitting in front of a desktop.

Therefore, a mobile-friendly website is crucial to provide an excellent user experience to your mobile audience. A functional and responsive mobile website with fast load times will allow users to easily navigate and stay longer on your website, resulting in higher engagement rates and more conversions.

Mobile-Friendly Websites Rank Higher

According to Google, mobile-friendly sites show up higher in search results. Most advertisers receive traffic from mobile users, so Google prioritizes websites that are optimized for mobile devices. So, if your website doesn't work well on mobile devices, your website will rank lower on the search engines and lose traffic.

As more than 90 percent of Canadians use Google to do online searches, you're bound to lose a lot of potential traffic by ranking lower on the list. As the top three positions in Google get half of the search traffic; ranking any lower—especially if your competitors make a list—will put you at a massive competitive disadvantage.

Keep you ahead of the competition

The popularity of a mobile-friendly website is no secret. Your competitors are likely to optimize their website for mobile users to rank higher and get more traffic, and you shouldn't be lagging. If you don't take action to take the top-most place in Google ranking, you will lose your potential customers to your competition.

Therefore, you need to hire website design experts to optimize your website for mobile users. Experienced web designers can incorporate smart design elements and use SEO techniques to minimize the load times and provide a seamless user experience to mobile users, helping your business stay ahead of the competition.

At Customer Contact Solutions, we provide specialized web design services in London, Ontario. Our experienced web designers can optimize your website for mobile users to help your website rank on Google's first page to give you a competitive edge. We also design food ordering apps and offer a ffordable SEO programs at competitive rates.

To get started, call (416) 900-1277 today or schedule an appointment directly into our calendar.

Reasons Why SEO is Crucial for Restaurants to Find Success Online

Mon, 02 Nov 2020 10:15:02 GMT

In today's digitalized world, online visibility is crucial to ensure the success of your restaurant. The "Google It" culture has made restaurant SEO more important than ever. Therefore, it's essential to understand the importance of the top listings and develop a significant online presence to survive and thrive in the restaurant business.

Still not convinced? Check out the five key reasons why SEO is crucial for restaurants to find success online:

Build Credibility

Most people prefer searching for the restaurant to check out the menu and services. Therefore, branding plays a vital role in ensuring your potential customers can easily find your restaurant on the internet. It helps establish your restaurant's credibility and increase the chances of getting more recommendations from existing diners.

Higher Engagement

Customers love to share their daily life experience on social media channels, mostly the reviews about the places where they dine. Most customers use these recommendations and review to select a restaurant. Employing SEO techniques leads to higher customer engagement and increases customers' chances of visiting your website instead of your competition.

Increased Conversions

Customers frequently search on Google about top restaurants in their area. If your website is SEO-optimized, your restaurant will rank higher, which will win you more customers. Moreover, you can target specific keywords to boost your rankings further to get a competitive edge over other restaurants with similar menu choices.

Food Delivery Orders

While most customers use food delivery apps like DoorDash and Uber Eats to order food at home, there are plenty of customers who look for restaurants online. Using SEO, you can rank your website higher and focus on the untapped market for food deliveries in your area to maximize revenue.

Competitive Advantage

Every modern restaurant is working on SEO to stay ahead of the competition. If you fail to rank your website higher, you can potentially lose plenty of customers to other restaurants in your area, and you certainly wouldn't want that. Therefore, it's crucial to leverage the latest SEO techniques to stay on the top and beat the competition.

At Customer Contact Solutions, we offer an affordable SEO program in London, Ontario. Our professionals can help rank your website on the first page of Google and higher than your competition to increase your bottom line. We also provide web design services and develop food ordering apps at competitive rates.

To get started, call (416) 900-1277today or schedule an appointment directly into our calendar.

Key Benefits of In-House Online Ordering System for Restaurants

Thu, 29 Oct 2020 10:01:48 GMT

"Just sign up with our services, and we'll take care of your food delivery service!" Sounds enticing, right? After all, they take away all the hassle related to food delivery, right?

Not really. Aside from the fact that these third-party providers charge sizeable commissions, there are many reasons why you should consider taking charge of your online deliveries.

Here are some key benefits of in-house online ordering systems for restaurants that will help you make an informed choice:

No third-party commissions

The third-party online food delivery platforms like Uber Eat charge up to thirty percent commission per order, which can eat away a substantial chunk of your gross profit margins.

On the other hand, an in-house online ordering system allows you to keep 100% profit, saving you a significant amount of money in commissions rates.

Though you may have to incur additional costs like advertisement fees and delivery charges, it will still amount lesser than paying hefty commissions to a third-party service provider.

You don't pay for others mistake

Customers who encounter bad experiences using online food delivery platforms often stop using the service and place negative reviews on the internet.

Even if your restaurant maintains the highest standards and delivers quality food and services, it will get punished due to listed restaurants' poor performance.

That's not the case when you have your own in-house online ordering system as your customers will judge you from your performance and not someone else's.

More control over the delivery system

An in-house online ordering system integrated with the restaurant's point-of-sale (POS) gives you greater control over your menu and pricing.

You can make quick changes which will be reflected on the customer's mobile. Your in-house system will also enable you to deliver a more personalized experience to customers.

Leverage customer data

An in-house online ordering system will allow you to gather customer information to draw meaningful insights that can help you maximize your profitability.

You can learn about the ordering patterns, customer demographics, and preferences. It will allow you to tailor your business operations to meet their specific needs.

Moreover, you can provide a more personalized customer experience and run targeted marketing campaigns to improve the bottom line of your restaurant business.

Better customer experience

The benefits mentioned above, including better margins, more control over delivery, etc., will allow your restaurant to provide a better experience to your customers.

Using an in-house online ordering system, your restaurant will be able to ensure faster delivery service and minimize the chances of mixing up orders.

Moreover, you can coordinate more effectively with the customer to keep them updated about the delivery order and give excellent customer service to develop brand loyalty.

At Customer Contact Solutions, we develop restaurant online ordering systems for restaurants to help them take charge of their food delivery. Based in London, Ontario, we're a leading company that also provides affordable SEO programs and web design services . To get started, call (416) 900-1277 today or schedule an appointment directly into our calendar.

The Perfect Recipe For Local SEO: 3 Tips To Boost Your Restaurant’s Online Visibility

Mon, 15 Jun 2020 07:51:37 GMT

Google now processes around 40,000 searches per second . This makes positioning yourself on the first page of Google—let alone RankZero—a rat race where every keyword and SEO strategy needs to be accounted for to bring in long-term traffic.

As a restaurant owner, it’s generally a solid idea to orient your marketing goals toward landing on the first page of Google. The food industry is already hyper-competitive. Attracting customers through effective Search Engine Optimization strategies is vital for ensuring the growth of your eatery.

Your customers should see your website every time they look up the cuisine you serve or when they’re looking for near by restaurants. This is only possible if you optimize your restaurant’s website to meet SEO requirements, so Google’s search engine picks up your content organically.

The following are some of the best tips for boosting your restaurant’s visibility through effective local SEO strategies:

Optimize The Website And Its Content

When writing content for your website, you need to understand your audience on every level—from demographics to desires. You need to think of content in terms of the kind of information customers are seeking. SEO content is all about promoting a business with high-quality and value-additive information that will pique customer interest while also building a relationship with them.

To be on top of Google searches, incorporate relevant tiles, H2 tags, and optimized URLs. Another way to tempt customers into opening your website is to add meta descriptions for each landing page. These descriptions will give your customers a glimpse of what’s on the site.

Pay Attention To Conversions

You might be getting high traffic volume on your website. But it’ll be of no use if this online traffic doesn’t get converted to paying customers.

Your website should be user-friendly, allowing customers to discover the menu, contact information, and features to book a table quickly. The seamless customer experience on your restaurant’s website goes a long way toward improving local SEO.

The experts at Customer Contact Solutions can help you with your restaurant’s SEO rankings, while also allowing you to optimize content. We work as a website design firm in London, Ontario .

Our team is famous for working with restaurants and food chains for their website design and local SEO needs. If you’re looking to boost your brand visibility, get in touch with us to learn how we can help your restaurant grow!

3 Ways to Enhance Your Bottom Line With Integrated Online Ordering

Thu, 11 Jun 2020 07:37:35 GMT

With COVID-19 related restrictions still in place, many food chains and eateries are relying on take out and deliveries to serve customers. This is your chance to build a loyal clientele with a convenient and efficient online ordering system—as long as you act fast.

A restaurant needs to have an integrated online ordering system. Period. The food industry is extremely competitive, and you need to be on top of your game if you want to beat competitors. In an increasingly digital world and in an industry that is being taken over by e-commerce, integrated technology becomes a necessity.

You need to build a strong relationship with the customer—even if they aren’t coming in—to provide them with the best services during these trying times. The following are someways to enhance the bottom line with the help of online orders:

Update Google My Business Info

Before placing orders on your website, customers will want to look at previous customer reviews. Moreover, they should be able to find you on Google for delivery and takeout.Let them know that you are open and are accepting online orders.

This is why you need to claim your listing on Google My Business. Your next step is to edit your online ordering system, which will lead them to your online portal.

Details About Online Orders Should Be Visible

The restaurant’s website should include photos of the food you serve. It should also include your menu. But building an online ordering system for your restaurant also means creating an online presence and building visibility. You need to show customers how and when they can place an order for take-out or delivery.

Use pop-ups, chatbots, and interactive features to enhance the customer experience. You also need to describe your meals, just like a waiter would in person.

Create Your Hashtag

Regardless of the social website you’re using, create a unique hashtag that will get you seen. Whether its Twitter, Facebook, or Instagram, your posts, menu, any discounts, and pictures need to be in one place whenever a customer looks you up. A unique hashtag will increase traffic to your website, increasing sales over time.

On top of that, incorporate standard hashtags to help your restaurant be seen by a broader audience. A seamless and efficient website is crucial for your restaurant. If you’re thinking of incorporating online orders within your website, you need to ensure that it works smoothly and is marketed effectively.

Here at Customer Contact Solutions , we can take care of your online ordering system with our exclusive restaurant web design services .Our team is famous for helping small and large businesses with local SEO strategies, marketing campaigns, and online orders. You can get in touch with us to learn more about our services!

3 Reasons Why Your Restaurant Needs A Well-Designed Professional Website

Tue, 09 Jun 2020 12:10:33 GMT

A website is like a calling card for your business. And in the digital age, you just can’t run a commercial endeavor without an online presence.

Businesses that don’t have an online presence are sinking ships. And because they’re behind the times,customers question their credibility and the quality of their services.

A professionally designed website is as vital for an eatery as an impeccable menu and mouth-watering cuisine. The food industry is highly competitive, and not keeping up with advancements can put you at a major disadvantage among competitors.

However, you can’t incorporate just about any template on your website. The interface needs to match the vibe of your restaurant and it needs to have a clear message. The following are some reasons why you need a professionally designed website for your restaurant:

Define Your Brand Before A Customer Visits You

There’s a high chance that customers will look up your restaurant online before visiting it in person. So if you don’t pop up online, you’re missing out on a potentially massive clientele.

A well-designed website also allows you to define your brand and attracts customers through increased search engine result page (SERP) traffic. You can convey the vibe of your restaurant by choosing a template that’s customized to your needs—design, logo, and graphics.

A professionally designed website should convey your restaurant’s values and goals to anyone who visits it.

Complement Your Marketing Strategies

Once you start to attract traffic to your website, try to establish synergy between your marketing strategies and business goals. You need to convert online traffic into paying customers who will come and dine at your restaurant, after all.

For instance, you could allow customers to opt in to an e-mail list through which they’ll receive discounts, coupons, and notifications about loyalty programs. A professional web designer can work with you to incorporate all the features you need to make your marketing strategies effective.

Include Customer Testimonials And Reviews

Reviews from loyal customers are the driving force behind a successful restaurant. People will look at the rating before they look at the menu.

Hence, it’s crucial to cover all your bases when it comes to customer reviews. Ask your customers to leave testimonials about the food, service, seating arrangement, and entire customer experience.

Customer Contact Solutions is a website design firm in London , Ontario. We work exclusively with restaurants and food chains to build their clientele through our attractive website design services and local SEO strategies. Get in touch to learn more about what we have in store for your restaurant!

Online Ordering Portal vs. an In-House Online Food Ordering System: Why the Latter Wins the Battle?

Thu, 21 May 2020 09:33:14 GMT

A new debate has surfaced in the food industry, should a restaurant employ the services of an online ordering portal or have their own system.

Over the years we have witnessed more and more industries moving to an online system. Certain players in the food industry have been providing food delivery services for many years now, however, one thing that has changed is that it can now be ordered online. The consumer’s appetite for online food delivery is on the rise, especially since dine-in has been closed due to the coronavirus.

Due to the dependence on online orders alone, many restaurants are seeing the cracks in the system when using popular food ordering services. Their expensive fees is the number one concern.

Between the two options available to restaurants, here are some reasons why having an online food ordering system is a good idea:

Increased customer loyalty

When you have your own dedicated application that customers can use, customers will be more inclined to order from you. An easy-to-use application and website encourages customers to place orders with your restaurant, promoting customer loyalty.

As a restaurant, you too have to prove to customers that ordering directly from you is the better option. Be proactive with online orders and have a great customer support system on hand to deal with any issues as soon as possible so that customers aren’t inconvenienced.

Insightful customer trends

Since you have invested in your own ordering platform, you have access to insightful information about customer trends. This vital information would otherwise be lost with an online food ordering platform.

You can better understand and establish trends with customers and create deals that benefit your restaurant the most.

You have the customer’s attention

With online food ordering portals, customers have a variety of restaurants they can choose to order from. The probability of a customer choosing your restaurant or another cannot be determined. With your own food ordering platform, there’s no competition. You have the attention of your customer and you aren’t allowing a third party vendor to take the reins on your brand.

An in-house food ordering system gives you the power to make a great impression on customers without the threat of other restaurants. It’s a more efficient and effective system for the customer and the restaurant.

If you’re looking to transition to having your own food ordering system, get in touch with us at Customer Contact Solutions . We offer professional and affordable food ordering app for restaurants in London, ON.

Our restaurant online ordering software offers a range of features like a variety of payment options, unlimited orders, full service support, flexible menus, etc.

Call us at (519) 614-4143 for more information.

4 Benefits of an In-House Online Ordering System for Restaurants

Wed, 20 May 2020 09:09:32 GMT

Ordering food online has been a popular service among the food industry even before the COVID-19 outbreak. Busy lifestyles and hectic schedules have led to many people ordering takeout every week. Dealing with online orders and food deliveries isn’t easy for restaurants. There are many factors that need to be considered in order to have the system working as smoothly as possible.

As of right now, there are two main food delivery options, using a 3rd party service to list your restaurant, or to have your own in-house online ordering system. 3rd party applications are quite tricky to deal with and they end up being quite expensive too.

Here are some reasons why your food business should consider an in-house online ordering system:

Applications can be customized

When using other food delivery services, there’s hardly any customization available. The names of dishes and its prices are the only things that can be updated. With an in-house ordering application, you can customize the look of your menu and be as detailed as you like. It looks aesthetically pleasing and will attract customers too.

Menus are regularly updated

Now with more food businesses moving to online ordering systems due to the coronavirus, it’s essential that restaurants provide an accurate menu to customers. Prices and the list of products must be updated as they change so that customers aren’t inconvenienced. Due to delivery issues during this unprecedented time, restaurants have to adapt and change their menus regularly depending on ingredients available.

In-house ordering systems are cheaper for restaurants

Popular food delivery services are also very expensive for restaurants. They charge a fee to clients (restaurants) for the service they provide, however, 30% of the listed prices is a huge chunk for food businesses. An article published by Forbes stated that such services will eat a restaurant into bankruptcy and that cost benefit analysis does not work in the favor of restaurants.

An in-house food ordering system is built to your requirements in particular. This allows you to customize the system and update it. Unlike other online food ordering platforms, there’s a flat fee which is also very affordable, there’s no set up fee, and email marketing and text message integration can also be provided.

All in all an in-house food ordering system is more efficient and effective for the customer and the restaurant. If you’re looking for an incredible food ordering system, get in touch with us at Customer Contact Solutions . We offer professional and affordable food ordering app for restaurants in London, ON.

Our restaurant online ordering software covers a range of features like flexible menus, a variety of payment options, unlimited orders, full service support, etc.

Call us at (519) 614-4143 for more information.

4 Tips to Maximize Online Food Ordering and Restaurant Marketing with a Restaurant Ordering System

Mon, 18 May 2020 08:37:13 GMT

Online food delivery has now become an industry of its own. Food delivery has managed to earn restaurants over $2499 million and there are over 13.2 million restaurants and food businesses that provide the service. More Canadians are buying food online and the figures have increased due to the coronavirus pandemic.

Having a well-designed and operated online ordering system is therefore crucial for food businesses. The easier and quicker it is to use for customers, the more likely they are to keep coming back to it.

Here are some tips that can help you maximize online orders with a restaurant ordering system:

Make sure the menu is updated

There’s nothing more disheartening to customers to fill up their cart with all the delicious food they want to eat only to find out later that it’s no longer on the menu. This happens because many food ordering systems aren’t updated regularly.

Make sure you update your menu and pricing so that customers aren’t inconveniences. This is even more crucial since COVID-19 has led to many food businesses changing up their menu according to ingredients that are available.

Offer a wide range of online payment options

Since ordering takeout is the only option left for customers, you need to provide a wide range of online payment solutions so that no one is left out. Our online food ordering system provides Stripe and Authorize.Net as well as direct API’s with Elavon and Moneris, saving hundreds of dollars which would otherwise be spent in merchant fees.

Utilize order confirmation emails to advertise

With every order an order confirmation email goes out to the customer. Most customers tend to ignore these emails since it doesn’t have any new information.

Emails are a great form of direct marketing so why not use this opportunity to advertise your latest offers? Make these order confirmation emails valuable to customers by providing information on new deals and discounts.

Offer discount codes to regular customers

Loyal customers are hard to come by for most businesses, especially during this time. Show how grateful you are to loyal customers by providing them with bespoke discount codes which can be availed on the application.

We at Customer Contact Solutions , offer professional and affordable food ordering app for restaurants in London, ON. With our system, you be assured the online order processing will be seamless. Our restaurant online ordering software covers a range of features like flexible menus, a variety of payment options, unlimited orders, full service support, etc.
Call us at (519) 614-4143 for more information.

Common Problems faced by Restaurants in London and How to Address Them

Sun, 26 Apr 2020 19:00:00 GMT

You may have the capital, financial resources, waiters, and professional master chefs to inaugurate a restaurant, but that’s not all you need to make it successful.

The journey of becoming a pioneer in the restaurant industry has its highs and lows. You'll get to celebrate many achievements, but you'll also face countless problems. However, all challenges are worth it when your customers are happy with your food and service.

In this blog, we’ll uncover the most commonly faced problems by restaurant owners and how to address each issue without losing your mind.

Problem# 1: Cliché Selling Propositions

One of the biggest issues faced by restaurants is their inability to come up with unique selling propositions (USP). As the name suggests, a USP has to be unique—it should convey to your customers what it is that you offer and other restaurants don't. Your USP should communicate what makes your restaurant stand out and why your customers should revisit you.

How to Address It

There’s a lot more to a restaurant than offering delicious food and impeccable customer service. Here are some USP examples to help you get started:

•   Musical theme or a karaoke setting
•   Pet-friendly cafe
•   Create your own meal (goes best with burgers, pizzas, fries, and pizzas)
•   Restaurant + mini cinema
•   Leave your phone at the reception
•   Rhyming menu descriptions
•   Cartoon theme restaurant with safe play area (best for parents who’d love to a romantic dinner, but leaving kids alone at home isn’t an option)

Problem# 2: Depending on Brick-And-Mortar

Most traditional restaurant owners believe that they can survive in the market with their well-designed and beautiful dine-in setting. The need to realize that their competitors are going digital to meet the dynamic demands and changing behaviours of their customers. You can't expect people to visit your restaurant without an online presence. Here's what you must do:

How to Address It

Design a user-friendly website and application for your restaurant that offers advanced features to your customers, including real-life order tracking, personalized interface, and custom menu. The best way is to partner with a company that offers a full-service online food ordering software in London, based on your business requirements and needs.

Make sure that you don’t just rely on your food ordering app and website. Allow your customers to offer via other channels, including virtual assistants, social media platforms, smartwatches, and others.

If you’re looking to boost your online presence with a well-optimized and high-ranking website on Google, a seamless online ordering experience, and a user-friendly food ordering app, schedule a consultation today with our tech experts.

At Customer Contact Solutions , we offer professional and affordable online food ordering app and restaurant delivery software in London , ON. Our software covers a range of features and services.

Call us at (519) 614-4143 for more information.

Online Presence Health Check: Here’s How to Do It for Your Restaurant

Thu, 23 Apr 2020 19:00:00 GMT

Remember when you listed your restaurant on Facebook and Google My Business for the first time? You must have been excited to know that people could learn everything about your restaurant with a quick search.

But what happened to the energy after that? Did you forget you had a website URL or listings to look after? If yes, you’re not alone. Many restaurant owners can’t find the time to keep a tab on their search rankings.

This blog will be your ultimate guide to help you keep a regular check on how effective is your online presence.

Update Your Working Hours and Contact Information

The opening and closing hours of restaurants vary based on holidays, seasons, and other festivities. If you don’t want your customers to visit your restaurant or website only to know that you’re closed, remember to update the hours on your restaurant’s listings.

Also, if you change your phone number, make sure you update your contact information in the listing too. It’s frustrating for hungry customers to call a restaurant with high hopes only to learn that the number is powered off.

Up-To-Date Options for Food Ordering

Whether you are offering takeaway, drive-through facility, delivery, or dine-in only, make sure it’s clearly explained in the listing. Also, mention if there are any charges for food delivery based on the location or if it’s free of cost.

Keep an Eye on Reviews and Feedback

It’s unrealistic to expect that you’ll only receive positive reviews from your customers. No matter the nature of feedback—negative or positive—it deserves the same attention. Respond to the positive reviews humbly and in a grateful manner. Politely reply to the negative comments committing to improve in the future.

Make it a habit to check and respond to all the reviews, comments, and feedback related to your restaurant once or twice a week. It will boost customer engagement, trust, and improve your local SEO.

Keep Your Menu Updated

Research has revealed that 94 percent of diners view the menus online on restaurant’s application or website before visiting the restaurant. A detailed menu with accurate prices plays a key role in influencing customer behaviour in your favour.

For instance, a customer might be allergic to one of the ingredients in your most popular dish. If the main ingredients are mentioned in the menu, they’ll be able to provide cooking instructions beforehand. Similarly, updated menus help customers decide whether a restaurant is expensive fine dining or an affordable casual spot.

Get in touch with Customer Contact Solutions for reliable and affordable restaurant menu ordering system in London , Ontario Canada. Our online food ordering software if a full-service platform that offers website design, food ordering app development , food menu creation, and other services.

To learn more about our menu features, call us at (519) 614-4143.

Online Food Delivery: What’s Cookin’ in 2020?

Tue, 21 Apr 2020 19:00:00 GMT

Online food delivery dates back to 1995 when the World Wide Waiter launched the first-ever online food ordering service. Ever since its inception, online ordering continued to be a reason behind the success of many restaurants.

From the year 2014 till today, off-premise, online, and takeaway orders have grown at a 300 percent faster rate than dine-ins. This sharp incline has led to a meteoric rise in the production demand for restaurants across the nation.

From e-commerce tycoons like Amazon to small-scale startups, the direct-to-consumer online foodsegmenthas moved up to a market volume of $2,263 millionin 2020. It is expected to increase at a compound annual growth rate (CAGR) of 8.5% and reach a value of $3,142 million by the year 2024.

Consumers are seeking convenience more than ever these days, and restaurants are in a race to offer them seamless online experiences.

To stay ahead of your competition and on top of the dynamic consumer demands, restaurant owners need to be mindful of the hot trends and latest technologies.

Ahead, we have rounded up 3 online food delivery trends that will shape the Canadian food services industry in 2020 and beyond.

Android and IOS Friendly Food Delivery Apps and Website

The number of food delivery app users in Canada surged to a record-breaking level in 2019. According to a survey conducted in May 2019 by Angus Reid Global,over 29 percent population in Canada have used a food ordering and delivery app at least once in their life. The user rate is expected to expand in the coming years.

In light of these numbers, restaurants need to focus on developing user-friendly applications, as well as smartphone-friendly websites with advanced features – for instance, real-time delivery tracking, preorder option, intelligent menu, feedback portal, personalized interface, rider management system, predictive search, and others.

You can also integrate chatbots and virtual assistants as waiters in your food ordering app for order placements and improved customer service.

Utilizing New Channels

Research has revealed that almost one-third of the Canadian adult population use online food delivery services, which costs them an average of $968.04 every year.

These figures imply that people are ready to spend on digital takeout orders and deliveries if they find them worth their money. Given that, restaurants should simplify their order placement and delivery processes to gauge more customers.

Takeaway

This is a critical time for restaurant owners to reevaluate how they want to move forward with their business. If you’re looking to modernize your food services, get in touch with Customer Contact Solutions for reliable and affordable online food ordering software in London , Ontario Canada

Try the free demo today or connect with us to schedule an appointment. We’d love to answer all your queries!

What Are the Benefits of a New Website for Your Restaurant?

Sun, 19 Apr 2020 19:00:00 GMT

In today's digital landscape, businesses can only thrive and stay on top of their customers' minds if they have a powerful online presence, which includes having a website—the key ingredient.

However, restaurants that believe in the traditional "brick-and-mortar" setup often don’t realize the pros of a full-fledged website. They think websites are only good for online retailers and service-oriented businesses. They already have Facebook and Twitter handles for their restaurants with a good number of followers, and that's all they want.

But, is that all you want for your restaurant too?
Do you also think that food cannot be enjoyed without a restaurant setting?
If yes, this blog will change your perspective. Below, we’ve discussed what you've been missing out on without a restaurant website.

No Website Means You’re Where on Google Search Engine

A large number of people search for restaurants on Google or other search engines. Having a user-friendly, well-designed website with SEO based content enables your restaurant to stay on top of the Google search engine rankings.

A high rank means your restaurant will show up on the first page of search results. You can't take this for granted, because almost 92 percent of users never even land on the second page of google results. It means, if you’re not on the first page of Google results, you’re losing out on hundreds of potential customers every day.

Low Advertisement Expenses and Feasibility to Communicate Important Information to Customers

Marketing through print media, TV commercials, and other above the line marketing tools is costly. You’re bound to convey whatever message you can within a limited duration, and those ads have a short life.

On the other hand, your restaurant's website will belong to you. It can entail critical information about your values, your location, your team, your specialty cuisine, promotional offers and discounts, opening and closing time, payment method, delivery locations, online order timings, and what not? In addition to this, you have the option to update all this information whenever you want, which makes them vital to your restaurant’s success.

Without a website, you'll lose out on the most crucial feature for all restaurants today: online food ordering and delivery. If you're looking for top-quality and timely restaurant web design services in London , Ontario, get in touch with Custom Contact Solutions . We also offer affordable food ordering apps and online food ordering software for restaurants in London, ON. Our software includes everything from custom food menu designing to managing online delivery.

Try the free demo today or connect with us to schedule an appointment. We’d love to answer all your queries!

3 Ways to Rescue a Failing Restaurant Amid the COVID-19 Pandemic

Fri, 17 Apr 2020 19:28:45 GMT

Managing a restaurant can be challenging. Ever since the spread of the novel coronavirus in Ontario and the national lockdown, businesses have taken a substantial hit, including the “dine-in only” restaurants and cafes.

If you are a restaurant owner and you feel like your restaurant is on its last leg, we’d need you to calm down and listen to us. It’s not too late, there’s still time to deploy certain strategies and save what you have built in years.

Simplify Your Menu

It is quite a challenge to strike a balanced combination of cuisines on your menu. You don't want to be offering everything, but you also don’t want to be too selective and picky with the food items. Restaurants with cluttered menus, including Continental, Chinese, Italian, Thai, Mexican, and other types of cuisines tend to repel customers— they feel like you would be unable to maintain the same quality across all of them.

Focus on your specialty instead – the best-selling dish on your list. This will make your customers associate your brand's name with that cuisine or meal, resulting in higher brand recall and loyalty.

Also, make sure that the menu has appealing and real pictures of your creations, accurate prices, and no spelling errors.

User-Friendly Website With Online Ordering and Delivery Service

If you still don’t have an online presence, you could be losing out on a major portion of potential customers. You should be there to serve them when they crave your food, even when they cannot leave their homes.

Not having a website with an online ordering and delivery system means you're losing your customers to other online restaurants. And if they like your competitor's food and prices better, be prepared never to see your customers again.

Use the Power of Social Media

Social media handles on all pages of your website is great, but they’re no good if they don’t work; same goes for your social media profiles. Now, we aren’t implying that you must bombard your customers with advertisements on Facebook, Twitter, Instagram, and other popular social media platforms. Doing so will only compel them to stop following you.

You need to focus on enhancing customer engagement. One way of doing that is posting content that your target audience deems relatable and exciting. Discount offers, special promotions, blogs based on high-volume keywords and topics, articles on current issues, and sponsored ads are some examples of engaging content.

Though the COVID-19 outbreak has shaken the foundations of many restaurants in London, you can still be successful by following these tips. Custom Contact Solutions offers reliable and affordable online food ordering software in London, ON , that covers everything from custom food menu creation to a delivery system. We also develop food ordering apps for restaurants in London, ON .

Try our free demo for ordering software today or connect with us to schedule an appointment. We’d love to answer all your queries!

How Important Is A Good Website For Your Business

Thu, 10 Oct 2019 11:11:15 GMT

Around two-thirds of small businesses in the US depend on their websites to connect with their customers which increases the importance of having a website many times over.

4 Tips to Create a More Appealing Brand

Sat, 05 Oct 2019 00:00:00 GMT

Think like a user:

What happens when you hear of a new brand that you don’t know of? In times of need, Google is your best friend.

Even though it’s a simple click for the user, for the business, it’s the brand image that’s about to be revealed. Users may click, view, browse, buy or just leave. But for the brand, it’s important to nail their first impression on a potential buyer.

Every business wants to have a brand image that appeals to the audience it’s targeting. In order to create an image that drives online audience towards your website, you need to up your game. Here are some tips to effectively enhance your brand image.

1. A Web Design That Evokes Emotion

Color psychology comes into play when you’re designing a website. It’s shocking how impactful colors can be and how easily they can rouse specific emotions in the viewers. Through colors, we mentally assign certain attributes to the commodity we’re seeing.

Muted tones and pastel colors induce a sense of calm just as bold tones like black or deep maroon will speak of class and extravagance.

This is primarily why big brands have trademarked a standard color such as purple for Cadbury and blue for Tiffany. The color you pick will evoke emotions in your target audience and contribute to their buying behavior towards your products.

For instance the bright yellow and red tones in Mc Donald’s marketing rouse a sense of hunger and thus people buy their burgers. This is how closely your web design is linked to emotions.

2. Be True to Yourself

The digital arena is teeming with millions of online brands, a lot of which are competing in the same industry. It wouldn’t take an online buyer a second to switch to a competing brand if your website doesn’t catch their eye. So what sets you apart from the rest?

All websites are a page appearing on a screen. You can have colors, and visuals and audio but your webpage remains a lifeless being. In order to distinguish yourself from other brands in the same pool, you need to give your brand a personality and a human feel.

The element of humanity in web designs helps users connect with the brand on a personal level.

3. An Obvious Logo

Your webpage is just a bunch of pictures, videos and some text until you give it an identity. Sure, the aesthetic value of your web design will get you the traffic you need. But users need a brand name and logo to identify your brand with.

This is why logos are so important, because they’re literally the face of your brand. To cement your logo in the branding process, you need to use the standard design everywhere and use it abundantly.

It should be there on every page and all logos should link back to the homepage. And users shouldn’t have to spend minutes wondering what your logo looks like or means; it should be clear and simple.

4. Minimalism is important

Millennials , Gen-Z and the generations to come are becoming reading-averse. This means they’re not interested in reading long essays or perusing long texts about your business and services. They want it to be clear and concise and deliver the intended message effectively. You’ll lose their interest if you take more than a split second to get to the point or explain yourself.

This is why modern web designs are becoming minimalistic because they keep webpages free of clutter and simple to understand.

We are a B2B business that offers professional SEO and web design services in Toronto and London. Reach out if you need our experts to boost your brand image.

Be Wary SEO Professionals! 3 Things SEO Tools Can’t Tell You

Thu, 03 Oct 2019 00:00:00 GMT

As SEO professionals, we rely on various tools to get the job done. We do so because they protect us from making wrong decisions, while also providing us with useful insights.

But sometimes, our arsenal of highly advanced tools and our reliance on them can limit us to thinking in ‘typical’ SEO ways.

The truth is, there are things that tools can’t tell SEO professionals, no matter how advanced they are.

Here are those three distinct things that you need to be aware of in order to close any information gaps.

Your Real Goals for the Future

Whether it’s analyzing user engagement, assessing the performance of keywords, conducting competitor research, or seeking insights about a website and its technical aspects, SEO tools are essential early on.

The Google Keyword Planner relies on paid search data, while other tools help us search for high ranking keywords, relying on third-party data.

We often end up setting our important business goals based on analysis of this paid and third-party data. Unfortunately, we forget that these numbers are not always accurate. They’re based on estimations, probabilities, sampling, and secondary data that may be obsolete by now.

There’s more to establishing goals related to site traffic, sales conversion, and impressions than just using the provided data as is.

What Your Content Strategy Must Look Like

Content is the heart of SEO, and this statement is indisputable. The challenge we face is that we have various tools in our stack for content evaluation. We can dig out mentions, links, topics and keywords that are ranking well on our site, as well as other sites with similar target audiences as ours. We can even find out what Google likes about a certain page or topics that it ranks well.

But what we can’t find out through these tools is an exact answer for what’s best for our brand and what our customers will like. Duplicating competitors’ content won’t take us anywhere.

We need to gain deep insights to formulate the type of content that will skyrocket user engagement and influence site visitors into making a purchase. Sure, these tools can be used to gain insights, but ultimately, the strategy should be based on brand positioning.

How to Maintain Focus and Work Pace

There is a pool of content available that teaches us about prioritizing the SEO work.

Sure, we must utilize these SEO tools to obtain useful insights and to organize work. However, it’s important to prioritize and scale the recommendations and insights provided by the tools with the help of our own expertise and experience.

But if your company needs a well-thought strategy and a fast, reliable and affordable SEO service, get in touch with us!

Custom Contact Solutions is a leading SEO company in Toronto, Ontario, providing impeccable SEO services and website design services to clients since 2006.

Expect nothing but perfection! Connect with us today!

Increasing User Engagement: Metrics That Affect SEO

Mon, 30 Sep 2019 00:00:00 GMT

There are approximately 1.94 billion websites on the web right now. With that large an array of options available to users, the probability that they click on your link is 1/1.94 billion.

Seems like the odds are not in your favor? Not necessarily.

Every online brand wants to get the maximum online traffic on their website. The only way to do that is by understanding how SEO works.

Statistics show that only 28% of businesses are actually focusing on user engagement to improve SEO.

Here are 4 user engagement metrics that influence SEO.

1. Dwell Time

Also known as long clicks, dwell time measures how long a user stays on your website. Naturally, the longer a user spends visiting your site and browsing through the features, the more likely it is that something will catch their eye.

Google’s algorithm picks on the user’s pattern of behavior. If the user stays on your page for longer than average, Google ranks you among their top search results from then on. In terms of SEO, this definitely boosts your search engine rankings.

2. Click-through Rate

This rate calculates the number of times a page is clicked at through a search results page.
This is a familiar measurement tool for marketers who have engaged in email marketing.

Google keeps track of links that get clicked the most among search results. The more the clicks, the higher that link is ranked on the SERP, hence better SEO.

3. Return Visits

Google’s algorithm also accounts for users who return to the same link a second time. Of course, a user will only return to your webpage if it intrigues them enough the first time. The greater the number of return clicks, the higher the chances of successfully selling a good or service to them.

And as mentioned, it also influences your SEO rankings overall. All you need to do is install Google Analytics and it’ll show you how many return clicks you’re getting.

4. Leaving a Comment

This user engagement metric only involves blog posts on your website. As an online brand, you may or may not facilitate users to leave a comment. The only reason most ecommerce brands are wary of comments is for fear of spam.

Since turning off comments entirely leaves a bad impression on users who feel deprived of any contact, you can moderate the comments that come. This is also a big boost to your SEO ranking because nothing misses the Google algorithm.

We offer digital marketing and SEO services in Toronto, ON. If you want our experts to help boost your SEO performance, reach out to us.

3 Proven Ways to Increase Your Conversion Rate by Up to 5X

Fri, 27 Sep 2019 00:00:00 GMT

Whether we’re talking about a Fortune 500 business tycoon or the owner of a small business, we all want higher conversion rates on our websites. Optimizing your conversion rate is as important as driving traffic to your e-commerce website. However, the website with the most visitors isn’t always the website with the highest conversion rates, and this is due to a number of reasons .

But, what if we tell you that it’s possible to boost your conversion rates by a whopping 500%?

Sounds exciting, right?

So without further ado, let’s dive into three proven things that you can do to skyrocket your conversion rates.

Personalize Your Website

According to research by Epsilon marketing, 80% of customers are likely to buy from businesses that offer a personalized customer experience.

Many businesses have realized the importance of personalized customer experiences for enhanced business growth. In fact, 68% of companies now consider the provision of a personalized experience their topmost priority.

Personalizing the website in accordance with customers includes:

Making the site mobile-friendly
Removing language barriers
Recommending products and services based on their shopping cart and previous purchases

Include Customer Testimonials

This is absolutely free and one of the most effective ways of improving your website sales conversion rate. Unbiased customer testimonials and reviews add credibility to your website, and entice customers to buy without a convincing sales pitch.

And if you don’t believe us, look at the numbers— 92 percent of customers go through reviews before buying a product or service! Having testimonials on your website will clear out any objections and build trust in the mind of the visitors, leading to more sales and revenues.

If your budget allows it, invest in turning these testimonials into videos for a more powerful impact.

Email Marketing

think that email marketing is no longer effective at enhancing the sales conversion rate, but this graph below from Smart Insights will tell you a different story.

According to research, email marketing makes up for nearly 23 percent of sales . But how to do it right

There are various ways to strategically use email marketing such as Welcome signup emails and Cart abandon emails .

According to research, welcome signup emails are more likely to be read than any other type of email by nearly 42 percent people . It leaves a lasting impression about the business and compels the customer to make a purchase. You can offer a free product delivery, or a discount to make it more impactful.

Another research suggests that 63 percent of dumped carts are possibly recoverable.

Need more help with enhancing your conversion rate? Get in touch with us!

Custom Contact Solutions is a leading SEO company in Toronto, Ontario, providing impeccable SEO services and website design services to clients since 2006.

Connect us today for more information and details.

Why Your Content Is Being Ignored By Search Engines

Wed, 25 Sep 2019 00:00:00 GMT

You’ve identified the pages you want to attract traffic to, done your research, and written killer content.

Next, you slap the copies on your website and sit back and wait.

Months go by, but those pages are still being ignored by search engines, ranking low and far from where you want them to rank to generate clicks and drive conversions for your business.

Content is supposed to be king, right? Then why is the king failing here? And does this mean all that effort you put into crafting those stellar content pieces has gone in vain?

Why Your Content Isn’t Ranking Well on Search Engines

Content is king. But just like a king needs help from his advisors to rule his kingdom, content needs help to rank higher on search engines and bring prospects, leads and customers to your website.

Ask yourself:

Are you supporting your content with the right type of information?

You content needs to genuinely valuable information that your customers need. It needs to have relevant ideas, useful resources, accurate facts, and insightful tips that will help your customers identify and solve their problems.

Are you supporting your content with the right keywords?

We all know keywords have their special place in SEO. But what many people don’t know is keywords vary in their importance. Short and generic keywords, for example, don’t really make your content stand out in the crowd. On the other hand, long tail and highly-targeted keywords do wonders for the rankings of your content.

Are you supporting your content with a solid link profile?

Inbound links are crucial for SEO success. Pieces that have websites linking to them are seen as authoritative, useful and relevant by search engines. It must be mentioned here, however, that the credibility of a website linking to a blog or article also matters, where an inbound link from a spammy website can hurt your search engine rankings instead of improving them.

If your content is lacking in even one of these areas, search engines are unlikely to warm to it, and will continue to ignore it.

Need Help with Fixing Your Content?

If your content hasn’t been performing well on search engines, and you need help fixing it, the team at Customer Contact Solutions can help.

We’re one of the leading SEO service firms in Ontario , Canada. With multiple awards to our name, we’ve proven that we are dedicated to delivering results that drive high-quality traffic to business websites. Get in touch with us today to discuss your SEO project.

5 Factors to Consider Before Making Major Website Changes

Mon, 23 Sep 2019 00:00:00 GMT

Redesigning your brand’s website or extending it to new domains can bring about enormous changes in traffic and rankings. So if you own a business with an online presence, it’s important to innovate and update your website regularly to stay ahead of your competition.

But making major changes to your website is a complicated undertaking. So before editing your website, consider these five factors to maintain and improve your search rankings.

Consider the Site’s Architecture

When making changes to a website, the first thing to consider is how it’s organized; also known as “taxonomy.” The ideal site structure consists of some product or service categories, with additional sub-categories for variants.

You need to identify whether you need to maintain the current taxonomy if your rankings are already good, or update it in order to boost poor rankings. If you don’t need to update your site architecture, the URLs and categories are kept the same.

Look for Any Broken Internal Links

While making changes to a website, keep an eye out for broken links. If you come across any broken links, that could indicate a problem with the site changes. Running this diagnostic will tell you that something’s problematic, but won’t reveal what the problem actually is.

Look for Thin Pages

Switching to a different domain or content management system can lead to thin pages. A thin page is one with shrunken content or content that’s less dense than other web pages.

Run an audit on your website using an SEO Audit tool to identify any thin pages.

Look for Any Duplicate Content

Duplicate content is generally nothing to be worried about. Google fixes this issue itself by picking a single page of the website to rank and assigning all the links from duplicate pages to this one selected page.

Stage the New Site

Staging mean developing a similar copy of the new website on a separate server. This staged site must be protected with a password and access from all search engines must be blocked. When this staged site is created, run diagnostic tests and fix any errors before unblocking the new site to search engines.

Want to create a custom-designed website for your business? Get in touch with Customer Contact Solutions today!

We’re one of the leading web design firms in Toronto, Ontario, providing impeccable website design services to clients since 2006.

Connect with us today and bring your web design vision to life in only ten days!

3 Ways to Boost Customer Traffic to your Website

Fri, 20 Sep 2019 00:00:00 GMT

The contemporary landscape is saturated with online businesses and promotional content. In this era of technological advancements, it’s not enough to just develop a website and wait for potential customers to visit it.

To be successful, you need to be proactive with web development and online marketing. This is easier said than done, though, as many online business owners don’t have the finances to invest in paid advertisements and sponsorships.

But there’s good news!

There are things that can be done to successfully boost customer traffic without having to spend millions of dollars.

Here are three of them.

Target Topics Keeping SEO in Mind

Search engine optimization (SEO) is one of the most effective marketing channels to drive traffic to your website. That’s why targeting topics with search engine potential is imperative for a high ranking on Google.

To make this happens, you need to find keywords with low competition and high search volumes. But before you a target a certain keyword or topic, it’s important to analyze whether or not that topic relates to your product or service in any way.

There’s no point in boosting website traffic if it doesn’t convert to sales. You can use Ahref’s Keywords Explorer to perform the task.

Work on Guest Posts

Guest posting is a strategy where you create blogs for other websites and link that blog to your own site. There are various benefits of writing guest blogs, including increased website traffic, higher rankings, and backlink promotion.

However, finding a spot on reputed platforms can be challenging. Because it’s free marketing, owners of these websites receive unmanageable number of requests, and they end up ignoring most of them.

To tackle this issue, pitch to sites that don’t advertise “write for us.” Many sites allow guest posts even when they don’t promote it. You can find such sites using Content Explorer.

Promote Your Content on Relevant Social Platforms

Powerful content will be useless if promoted on the wrong platform. Look for online communities and platforms that are used by your target customers.

Such communities can be found on various social platforms such as Facebook, Reddit, Slack and forums. But you’re not done there. Make sure you don’t spam the community timeline with your content posts. Stay active in the community, connect with members, build trust, and seek permission before posting self-promotional content.

Want to create a custom-designed website for your business? Get in touch with Customer Contact Solutions today!

We’re one of the leading web design firms in Toronto, Ontario , providing impeccable website design services to clients since 2006.

Connect with us today and bring your web design vision to life in only ten days!

3 Reasons Why Your Content Isn't Ranking

Tue, 17 Sep 2019 00:00:00 GMT

So you’ve developed a stellar website to take your business on new heights. You did proper market research, picked out the best ranking pages to optimize, and infused high-volume keywords in your content.

Then you posted your well-thought killer content on your site, and waiting began. Weeks go by, but your webpages still aren’t ranking high on Google. You observe almost no changes in your website traffic, and sales are stagnant. You did everything you were required to do, but all in vain.

Does this situation resonate with you?

If yes, take heart, you’re not alone. This is a common problem that arises due to various reasons. And to help you with that, we’ve rounded up three reasons why your content isn’t ranking on search engines.

Your Website Hasn’t Been Indexed by Google

One reason why your website content isn’t ranking is that Google hasn’t indexed your webpages.

But how do you know if your site hasn’t been listed yet?

To check this, just type “yourwebsite.com” in the Google search bar. If your website pops up in the results, you’re good to go. If your site doesn’t show up, it indicates that it’s not listed by Google yet.

If your website is still new, it’s better to wait for some weeks till Google indexes it. But if it’s an old site, this might be because you haven’t allowed search engines to index your site. You can change this by ticking the box that says “allow indexing” in the settings tab of your website builder.

Your Site Isn’t Mobile Friendly

According to research, 87% of people use mobile devices to look for and buy products and services online. This number shows the significance of mobile-friendly websites for all types of businesses who own websites.

In fact, Google also puts such websites at a disadvantage, resulting in a potential decline in the website traffic. Before rolling out your website, run a diagnostic test to check the mobile-friendliness of your site to attain higher Google rankings and offer users a better website experience.

Your Content Lacks or Doesn’t Have Any Backlinks

Backlinks are a powerful resource to drive customer traffic towards your website. These links are infused in your content on other sites. Backlinks strengthen the credibility of your site as other webpages point back to it.

There are various ways to build backlinks strategically . For instance, you can write backlink infused articles and guest posts on other websites with high traffic. However, to make it work, it’s important to identify websites that target similar customers as you do. Remember, a website with high traffic but low conversion rate is of no use.

If you need help with your content or website ranking, reach out to us.

Custom Contact Solutions is a leading SEO company in Toronto, Ontario , providing impeccable SEO services and website design services to clients since 2006.

Connect us today for more information and details.

4 Must-Have Website Components for E-Commerce Sites

Sun, 15 Sep 2019 00:00:00 GMT

Statistics show that e-commerce sales in Canada amounted to a total of $22.01 billion in 2017. And it’s only going up from there; the market is expected to reach $30.14 billion by 2021!

In such a thriving retail landscape, developing an e-commerce site for your business can help you build a larger clientele for your goods and services. But developing and maintaining an e-commerce site isn’t easy. More than 80% of such platforms face failure because of lack of vision and strategy.

How do you minimize the risk of failure for your e-commerce site? Here are a number of factors that can improve your chances.

A Good Homepage

If you own a brick and mortar store, a lot of effort goes into making your storefront look attractive so it’ll create a good impression and entice people passing by. The same goes for the homepage of your e-commerce site. It’s the first thing users will interact with, so it should be able to convey an enticing message in an effective way. Consider putting your best products forward, displaying your sales section, etc.

An About Us Page

If you’re just starting out on a business venture, you need to tell customers about your story. Users need to know your vision and mission in order to trust you and engage with your website. Infuse your personality in the content and use your voice to tell your users what you’re all about. Want to make a video instead? That’s a great idea! Video content is far more engaging than text.

Prominent Checkout Buttons

Loading up a cart and checking it out should be easy if you want to convert leads into sales. Make sure your add-to-cart and check-out options are visible and obvious. Moreover, don’t force your users to sign-up; let them purchase items as guests.

An Informative Blog

For your e-commerce venture to be successful, you need to have traffic coming to your website. An effective way to increase visitors to your site is to create a blog that’s informative and relevant to your customer’s requirements. Use keywords that’ll amp-up your SERP rankings and you’ll start receiving more website traffic.

Design and develop a custom-made website for your e-commerce venture by connecting with Customer Contact Solutions.

We’re a leading web design company in Ontario that has been helping clients create stunning websites that boost their conversion rates. We also offer excellent SEO services .

Connect with us today!

Lead Generation: Website Best Practices

Wed, 11 Sep 2019 00:00:00 GMT

A lead is an individual who has some interest in your business and in the products and services it offers.

Lead generation is defined as the process of attracting consumers and converting them into potential buyers. This is one of the reasons why having a website has become an absolute necessity for businesses. E-commerce retail sales have reached almost $1.6 billion in Canada as of 2018; moreover, these numbers are expected to surpass $55 billion by 2023!

To benefit from this huge audience, you need to know these effective techniques for generating leads.

Focus On Your Target Audience

Yes, your website should be stunning and its design should be aesthetically pleasing. But in the midst of that, don’t about your audience; they’re the most integral part of your business. Include content on your website that’s relevant to what they’re looking for so they can continue down their buyer’s journey.

Select the Right Template

When designing a template for your website, incorporate elements that evoke an emotional response in users.

You can use your website’s design to earn customers’ trust. Consumers are more likely to trust a website with a great aesthetic. Instead of using basic icons and stock photos, make the layout original so your website truly reflects who you are and attracts more leads.

Add Testimonials

Another effective way to gain a user’s trust is to add testimonials and case studies to your website. The chances of new users converting will increase once they learn the good things that your previous customers have to say about your products and services.

This technique is thought to be so effective for lead generation that HubSpot has an entire website dedicated to customer testimonials.

Practice SEO

Title tags, meta descriptions, headers, internal links, backlinks and more! All of these components of search engine optimization can help you generate leads. By increasing your visibility on SERPs, SEO can direct more traffic to your website and consequently, increase your conversion rates.

A good website can mean more leads, higher conversions and more profits! To achieve all of this, all you need to do is invest in website design and development ! Connect with Customer Contact Solutions and let us create an amazing website for your business.

We’re one of the leading web design companies in Ontario and we’ve been helping clients bring their website visions to life since 2006.

Connect with us today!

Image Optimization: Things You Need To Know

Mon, 09 Sep 2019 00:00:00 GMT

Statistics show that the total number of websites on the internet reached 1.94 billion in January 2019. With competition being so tough, it can be pretty challenging for a website to stand out.

What can you do to dominate competitors on search engine result pages? The answer is image optimization!

Why Images Matter

Research suggests that 90% of all data that comes to the brain is visual. Compared to text, which has a recall value of 10%, visual content can be recalled with an accuracy of 65%, even after three days. When used in websites, unique images help make your business memorable and ensure a great user experience (UX).

Why is Image Optimization Important?

Optimizing your images for SEO can help improve page load speeds, which can help you rank higher on SERPs. Moreover, it can reduce your bounce rate and boost conversion rates by improving sit retention. Optimized images are also good quality, which guarantees an excellent user experience on all kinds of devices, including desktops, tablets and smartphones.

When incorporating images in your website, follow these image optimization tips to ensure successful results.

Choose the Right Type of Image

When choosing an image, you can either select vector or rasterized images. The difference between the two is that the former is best for logos, shapes, and icons while the latter is used for images with rectangular grids.

Select the Best Format

If you’re using vector images, then the SVG format is your best option. But if you’re using rasterized images, then you can choose between PNG, JPG and GIF, depending on the quality and the size of the file that you require.

Name the Images

Instead of naming your images haphazardly, take a more systematic approach. Use small letter along with hyphens and make sure you leave no spaces. The name of an image should look something like, “image-optimization-things-you-need-to-know.” Doing so will help you secure higher rankings by improving keyword density.

Connect With Customer Contact Solutions Today!

Are you looking for a SEO company for your business? Get in touch with Customer Contact Solutions today!

We’re one of the leading SEO services in London and Toronto, Ontario dedicated to helping business strengthen their online presence and boost their conversion rates. We also provide excellent web design and development services.

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