The restaurant industry has had a particularly tough time in 2020 due to the coronavirus pandemic. With people still staying indoors and not going out unless necessary, it has become more important than ever for restaurants to have great websites for retaining existing customers, as well as bringing in new business.
Whether you’re a seasoned restaurant owner who was forced to rethink your online presence due to the COVID-19 pandemic, or you’re a newcomer to the industry who’s in the early stages of opening your own eatery, these are the best practices to follow for a terrific restaurant website:
1. Put the Most Relevant Information First
If a first-time customer is going to order food from your website, they need to have easy access to your menu, contact info,location and food ordering page. Over time, customers will save your contact details and memorize their favourites from your menu, but they should always be able to find this information easily.
2. Pay Attention to the Visuals
A picture is worth a thousand words, so high-quality photos of your dishes will draw attention and whet appetites.
Have your food professionally photographed for your website, and remember to work with a food stylist when you do. It’s their job to make food look as irresistible as possible.
3. Include the Right Words
Knowledge is power, and now more than ever, knowing what’s going into their food helps people feel empowered by their choices.
A brief description of each item on your menu, accompanied by the ingredients and relevant nutritional information can go a long way in boosting customers’ confidence in your restaurant. It’s also important to keep all information—from price changes to new or discontinued items on the menu—updated!
4. Optimize it for Mobile Devices
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