In today’s world, one of the major determinants of the success of your business is its search engine ranking. You need to be visible on the internet for people to be able to find you and engage with your business.
93% of internet experiences begin with a search engine, and if you’re not at the top of the result pages, you can have a hard time getting traffic, generating leads, and converting users.
So how can you bring your website to the top of the list? The answer is, by working on your search engine optimization (SEO).
Here are a few things you need to focus on to improve your SEO rankings.
Create High-Quality Content
One of the most important metrics for SEO is the dwell time. It’s the amount of time a person spends on your webpage before returning to the SERPs. An effective way to increase dwell time is by providing high-quality, relevant content to users. This keeps them engaged, ensuring an enhanced user experience and better ranking for your business.
Optimize Images
Use attractive images to improve the visual appeal of your website, but make sure they’re properly optimized to increase your SEO rankings. The size and format of the pictures are two factors that can impact the loading speed of your webpage, the experience of your users and consequently, your website’s ranking.
Use Header Tags
Formatting makes a lot of difference when it comes to content and user experience. People will abandon your website if it has poor readability and is just a wall of text. Make reading and skimming through blogs and articles easier for your readers by breaking up the text in headings.
Use Outbound Links
If you’re making claims in your content, make sure you cite them with authoritative sources to add credibility to your website. Use external and internal links to relevant resources to improve your SEO rankings.
Use Keywords
Keywords are a major part of the Google ranking algorithm , so you need to incorporate the words people will search for in your content. The more naturally they fit into sentences the better. It’s the most effective way to improve SEO rankings for a website, but if you go overboard with the keyword, it’ll have the opposite result.
Connect with Customer Contact Solutions, one of the leading SEO companies in Toronto, Ontario !
We use the most effective SEO strategies to help you make your business the obvious choice in your community.
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